Startup Terminal
  • News
    • Technology
    • Funding
    • Tie-up
    • Acquisition
    • Australia Startup News
    • Singapore Startup News
    • India Startup News
    • UAE Startup News
    • UK Startup News
    • US Startup News
    • Launch
    • Video
  • Interview
  • Feature
  • Events
  • Variety
    • 40 Under 40 Award by Startup Terminal
  • Privacy Policy
  • Refund and Cancellation policy
    • Terms and Conditions
  • Contact Us
No Result
View All Result
  • News
    • Technology
    • Funding
    • Tie-up
    • Acquisition
    • Australia Startup News
    • Singapore Startup News
    • India Startup News
    • UAE Startup News
    • UK Startup News
    • US Startup News
    • Launch
    • Video
  • Interview
  • Feature
  • Events
  • Variety
    • 40 Under 40 Award by Startup Terminal
  • Privacy Policy
  • Refund and Cancellation policy
    • Terms and Conditions
  • Contact Us
No Result
View All Result
Startup Terminal
No Result
View All Result
Home Uncategorized

Article: Is marketing tech services simpler than tech products?

StartUp Terminal Bureau by StartUp Terminal Bureau
February 21, 2022
in Uncategorized
0
Article: Is marketing tech services simpler than tech products?
159
SHARES
2k
VIEWS
Share on FacebookShare on Twitter
Author: Rakesh
Shukla, Founder & CEO, TWB_

Rakesh Shukla, Founder & CEO, TWB
Representational Image
Is marketing
technology services all that simple? Without going into the differences between
technology products and technology services, let’s stick to the business of
services as in ‘professional services’ or ‘software development’ and
increasingly ‘consulting’ for this argument.
There are
basic marketing concepts at the core of both products and services. But for the
most part we’d argue that marketing for technology services is actually more
complex than it is for technology products. In the case of a product, the
vectors on which it operates are better known.
What it does
is clearly known.
  • The position you keep in
    the market vis-à-vis competition is relatively clearly known.
  • The development path you
    have is relatively clearly known.
  • The challenge primarily
    is to drive engagement on these vectors
    .
Rakesh Shukla, Founder & CEO, TWB
Rakesh Shukla, 
Founder & CEO, TWB_
For products,
the flexibility to commit is limited. With a product, while one can make
forward-looking statements to make a ‘dip-stick’ test of the market on features
and requirements, you can’t throw the apple all that far from the tree. Your
product will have to deliver and relatively quickly, too. Products and product
engineering are not that quick to reconfigure.


In the case of
services, however, the vectors are kind of fuzzier. That’s because the services
marketing mix has key differences from that of products: providing evidence,
dependence on people, and repeatability of process. Customers need to see these
things to decide in your favor and that’s not exactly easy. Also,
  • Services need a lot of
    explanation.
  • Difference to
    competition is not readily obvious.
  • The competitive
    advantages services create are not always clear.
  • The ‘why and what’ of
    creating the technology services marketing engine
    .
The first
question to answer is who or what is creating the initial engagement? Is it
your sales guy? And if it is — then you definitely need to up the marketing
ante.
The second
question to answer is how? To drive any engagement, you have to invest in
creating a place for yourself.
Don’t be
‘anybody’. Be ‘somebody’. The best companies are.
It’s important
for your marketing to communicate a thought out position into the future. Create
a high flow of high quality content across channels to create conversations to
engage customers and provide insights.
If the service
offered can’t effectively convince people to purchase, then it’s an even chance
customer will buy from someone else. If you are able to effectively demonstrate
why your offer is better than your competitors, differentiate the offer, use
the right medium for marketing, and communicate the benefits, then you have the
opportunity for success. The best professional software development and
consulting services see the value in driving engagement, and creating an outgoing
marketing content stream to add even more value. 

– Author’s views are personal. Send your feedback to startupterminal@gmail.com 

Tags: NewsStartup NewsVariety
StartUp Terminal Bureau

StartUp Terminal Bureau

Startup Terminal is a global news portal reporting news and analysis on technology, start-ups, and business-related news from all over the world. We exclusively feature entrepreneurs, startups, businesses, and technology companies to reach out to a wider audience. Contact us at editorial@startupterminal.com

Related Posts

How Singapore-based Likee is becoming a preferred destination for music and Bollywood biggies alike
Uncategorized

How Singapore-based Likee is becoming a preferred destination for music and Bollywood biggies alike

August 6, 2021
Friday Releases: Changing Face of Bollywood consumption
Uncategorized

Friday Releases: Changing Face of Bollywood consumption

February 12, 2022
Impact of COVID-19 Pandemic on Salon Industry
Uncategorized

Impact of COVID-19 Pandemic on Salon Industry

February 12, 2022
Next Post
“Blockchaining India’s Digital Future- Blockchain and ICO” concludes on a successful note

“Blockchaining India's Digital Future- Blockchain and ICO” concludes on a successful note

Indian End to End Marketing Agency SoCheers Gung Ho to Global Expansion and Opportunities

Indian End to End Marketing Agency SoCheers Gung Ho to Global Expansion and Opportunities

Forbes Middle East Brings Together Startups  And Investors Under One Roof

Forbes Middle East Brings Together Startups And Investors Under One Roof

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

‘True Balance app is aimed towards replacing the earlier inconvenient way of checking current mobile balance’- Charlie Lee, CEO & Co- Founder, True Balance

‘True Balance app is aimed towards replacing the earlier inconvenient way of checking current mobile balance’- Charlie Lee, CEO & Co- Founder, True Balance

8 years ago
Fintech startup Open raises INR 210 Crores from Tiger Global in Series B round

Fintech startup Open raises INR 210 Crores from Tiger Global in Series B round

6 years ago
Onspon.com bridges the information and access gap between brands and events

Onspon.com bridges the information and access gap between brands and events

9 years ago
Friday Releases: Changing Face of Bollywood consumption

Friday Releases: Changing Face of Bollywood consumption

5 years ago
82% Indians bear financial brunt of COVID-19: IndiaLends survey

82% Indians bear financial brunt of COVID-19: IndiaLends survey

5 years ago
No Result
View All Result

Must Read

Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub

Eire Gulf Appoints Saeed Rehman as Head of Pre-Contract

How to Align Promotional Products with Your Audience

Managing bereavement in the workplace

NLB Services invests in Jagdish Mitra’s industry-first GenAI IP-powered SaaS services venture Humanize

Strategic Staffing: Optimising Performance with Full-Time Remote Teams

Trending

KMH Events Rebrands to KMH Dubai as its Services Expand to Encompass Full Brand Support
News

KMH Events Rebrands to KMH Dubai as its Services Expand to Encompass Full Brand Support

by StartUp Terminal Bureau
May 15, 2025
0

Dubai, May 15, 2025: KMH Events, founded by entrepreneur Kelly Marie Hodgkin, has rebranded as KMH Dubai,...

Manifest Brings Instant, Legal Access to $35 Trillion U.S. Property Equity Market for Indian Investors

Manifest Brings Instant, Legal Access to $35 Trillion U.S. Property Equity Market for Indian Investors

May 8, 2025
Felicity Games Secures $3M to Redefine Global Game Publishing from India

Felicity Games Secures $3M to Redefine Global Game Publishing from India

March 11, 2025
Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub

Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub

February 9, 2025
Eire Gulf appoints Saeed Rehman as Head of Pre-Contract

Eire Gulf Appoints Saeed Rehman as Head of Pre-Contract

February 9, 2025
Startup Terminal Logo

Startup Terminal is a global news portal for Technology, Startups, and Businesses. Reporting on technology, start-ups, and business-related news from all over the world. We exclusively feature startups, and technology companies to reach out to a wider audience.
Startup Terminal is an official media partner at global conferences like:
#Mobile World Congress 4YFN,
#Barcelona, Spain
#ConnecTechAsia, Singapore (Formerly CommunicAsia)
#NXTAsia, Singapore
#Africa Com, Cape Town, South Africa
#Converge Events, Singapore
#young Startup Ventures, USA

Follow us on social media:

Recent News

  • KMH Events Rebrands to KMH Dubai as its Services Expand to Encompass Full Brand Support May 15, 2025
  • Manifest Brings Instant, Legal Access to $35 Trillion U.S. Property Equity Market for Indian Investors May 8, 2025
  • Felicity Games Secures $3M to Redefine Global Game Publishing from India March 11, 2025
  • Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub February 9, 2025
  • Eire Gulf Appoints Saeed Rehman as Head of Pre-Contract February 9, 2025
  • How to Align Promotional Products with Your Audience November 5, 2024
  • Managing bereavement in the workplace September 24, 2024
  • NLB Services invests in Jagdish Mitra’s industry-first GenAI IP-powered SaaS services venture Humanize August 21, 2024

Readers’ Choice

  • Aneesha Dalal, SHIAMAK Dance Academy

    Interview: Aneesha Dalal, Master Instructor and Principal Dancer at The SHIAMAK Dance Academy

    382 shares
    Share 153 Tweet 96
  • International Women’s Day Interview: Arpita Mehta, Fashion Designer

    349 shares
    Share 140 Tweet 87

© 2023 Startup Terminal - Leading digital news portal-Startup Terminal | All Rights Reserved.

No Result
View All Result
  • News
    • Technology
    • Funding
    • Tie-up
    • Acquisition
    • Australia Startup News
    • Singapore Startup News
    • India Startup News
    • UAE Startup News
    • UK Startup News
    • US Startup News
    • Launch
    • Video
  • Interview
  • Feature
  • Events
  • Variety
    • 40 Under 40 Award by Startup Terminal
  • Privacy Policy
  • Refund and Cancellation policy
    • Terms and Conditions
  • Contact Us

© 2023 Startup Terminal - Leading digital news portal-Startup Terminal | All Rights Reserved.