Back in 2011 during his college days, Mehul, at the age of 19, pioneered Socheers.com to
address the need of college students for sharing notes, presentations &
videos online; a website also known as being a small community of their own
which isn’t public. Though it gained popularity amongst the batches in MPSTME,
unfortunately, website it didn’t survive college with everyone’s corporate
dreams and rat races. Soon after completing his education from Narsee
Monjee Institute of Management Studies with a degree in Engineering & an
MBA in Marketing, Mehul started working at J. Walter Thompson and Naaptol (to name a few)
that made him understand the nitty-gritties of e-commerce and the digital
SoCheers) and together they decided to quit their job to fulfill their
Entrepreneur dream. Here is where their journey began of a small social media
agency by operating on personal laptops, self-schooling themselves on Photoshop
and content writing as well as taking business decisions & grooming to
become leaders. What started from working at home, to a 3BHK flat as an office
to a 2000sqft office in a swanky glass building, SoCheers today employs 50+
people and services 105+ brands from varied industries in India as well as
global specifically in London & UAE.
Gupta, Co-founder & Director, SoCheers shares more insights about his venture and future goals.
make your mark in the field of entrepreneurship?
somewhere getting stalled at the companies I worked, be it my first internship
in J Walter Thompson or in the Strategic Alliances Manager role I had at
Naaptol; I realized there was so much I wanted to do & give back to the
society but couldn’t find any avenues to do that while doing a job. I had to
get rid of that helplessness hence, decided to quit the well-paying job to
chase my Entrepreneur dream. What added on was that the digital industry was
booming & the market conditions were favourable for start-ups hence, re-launching
SoCheers in 2013 was one of the best decisions I took. None of this would have
been possible without the support of my family though, they inspired me &
kept me going always.
venture? Please tell us more about your venture.
was first pioneered in 2011 in MPSTME as a social networking website – a mash
up between Facebook & Google docs for college students to share their
projects, connect with friends and share pictures. However, after a few
successful months, we shut it down to pursue our corporate dreams and rat races.
In 2013, Siddharth & I revived SoCheers
as a social media marketing agency.
Marketing agency with 2 clients and 2 interns. We took up every job that came
our way which helped us gain an exposure in different fields. One year in, we
started offering everything related to marketing on the internet – media
planning & buying, content marketing, etc. thus becoming a full-fledged
digital marketing agency.
marketing, SoCheers recently forayed into offline marketing by providing
services right from designing offline advertising to buying media for radio,
hoardings & majorly video production. Our clientele includes brands like Global Citizen Festival India, Marriott Group of Hotels, Zee,
Mahindra Rise, Development Bank of Singapore, Audi (Gurgaon & Delhi
Central), Apple (iZenica Delhi), Deltin Group of Casinos & Hotels, Dremel,
Phoenix Marketcity, Pensol Engine Oils and a lot more. SoCheers services clients across the globe
catering specifically to London & UAE.
opportunities do you see particularly in your sector-Marketing?
themselves out there for customers to notice them – so there are unbelievable
opportunities for every marketing/advertising agency out there. There’s so much
to explore every day. We get to work with the best in all industries and what
we love best is the fact that we can plug in the latest technology into almost
explore different opportunities.
out of the clutter with your service.
word of mouth goes a long way in bringing in business. At least that’s how we work it!
entrepreneurship journey been so far?
be lying. It’s not been easy but
it’s not been bad either. It’s just difficult.
Difficult to the level that you’ve to wake up every day and push yourself to
strive for more. Especially when your ideas fail. But then as an Entrepreneur, I
have realized that
failures are very important. Unless you don’t fail, you don’t learn how to make
things work at the worst of times. And when you fail, learn to keep an open
mind – it gives you a perspective which I wouldn’t have otherwise gained or
and trust that everything will happen according to plan. I love waking up
every morning with a purpose, a list of things to do and to do them
differently. What helps is to have a team who executes every idea to
perfection. If it hadn’t been for my team, I don’t think it would have been
possible to do half the things we do currently.
challenges do you face in your day to day professional life, if any?
and foremost being – your people’s problems are your problems – personal or
professional, irrespective. If its personal, it’ll affect their work; if its
professional, it’ll affect their work. Second would be motivation – constantly.
For yourself and for the team, you’ve to drive them to achieve your company
the focus of your start-up but something you can’t survive without. Without knowing, they drain the most time
& energy out of you.
Are you planning to hire more?
we started in 2013, we had only 2 interns. Today in 2017, we are a team of 50+
full-time passionate people and 100+ outsourced people who we work with on a
day-to-day basis. Our team is driven by their passion to change their fields of
work and we fuel them with adrenaline.
one intern, 2 brands- we have grown at a speed where we’ve been able to keep
up. We have achieved some amount of success but the journey doesn’t end here,
we are just getting started. Our next milestone would be to multiply our
turnover 10x and to make an actual impact in the world with our marketing
campaigns & make a difference in
how customers see brands and engage in whatever way possible that adds to the
society at large. Our aim is to make SoCheers a preferred advertising
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