Ecom Pvt Ltd.), India’s fastest growing lingerie brand has opened doors to its
first exclusive stores at Bandra (West) and Phoenix MarketCity Kurla.
ft. in Mumbai, PrettySecrets has stepped-up to provide an omni-channel
experience to its customers. The offline stores offer a complete range of 1200+
products across categories like lingerie, nightwear, activewear and swimwear,
all at reasonable price points. The current collection comprises of
PrettySecrets’ signature range – Miracle Fit, Breathe, Tempt Me lingerie &
Live N It and Sleep Beautiful nightwear – that not only provides great comfort
and fit but is also uncompromising on style. The aesthetics of the new stores
mirror the brands young, fun and aspirational vibe and offer a personalized
PrettySecrets has planned to spread its wings by franchising 30 EBOs across
metro cities this year and an additional 300 by 2019. It will expand its retail
footprint in 10 cities and account for approximately 20,000 sq. feet of retail
space in 2017. The stores are expected to contribute 25% to the company’s
revenues in the next 3 years.
launch Karan Behal, Founder & CEO, PrettySecrets (MTC Ecom Pvt
Ltd.) said, “PrettySecrets has delivered a perfect union of style and
comfort which was previously hard to find in a traditional Indian lingerie
market. Our unique brand imagery and product offering has built a strong
resonance with the customers. Their encouraging response has led us to launch
our first exclusive stores in Mumbai today and we are delighted to announce the
expansion of the franchise all over India.
dial-up the lingerie shopping experience and make the brand more accessible
throughout the country. Our aim is to become the brand of choice and redefine
the sector with a fresh approach. We are confident that the expansion will play
a critical role in our overall growth story and make PrettySecrets the most
sought after brand for all things lingerie.”
PrettySecrets.com serves more than 19,000 pin codes in India. The brand wants
to optimize its omni-channel presence and offer the Indian consumers more than
just a click-and-ship marketplace. Thus, it will soon release its Progressive
Web App (PWA) in 2017 for an ultra-modern shopping experience.