RepUp partners with Hotelogix and AxisRooms to provide an impeccable guest experience management solution to hospitality sector

ST Bureau
New Delhi

RepUp, India’s leading Customer Experience Management start-up,
announced its partnership with Hotelogix, a global property management
system provider and AxisRooms, Channel Management & Revenue Management
platform. This association aims to provide a well
integrated and a seamless guest experience management solution
to the hospitality sector. 

With this partnership, the Indian hospitality sector will be
able to obtain more customer stickiness and foray into important international
markets like South East Asia. Integration of Hotelogix, Property
Management Software with RepUp, Customer Experience Management platform will
help the hoteliers to get the Richer guest profiles with automation of in-house
processes and workflows. The partnership in between AxisRooms and RepUp
will help the sector to get a single stop solution for understanding
competitors in terms of accommodation rates, hotel reputation on the online
platform, their correlation of pricing and guest satisfaction.

Pranjal Prashar, Founder & CEO, RepUp
Today, guest data is scattered across multiple platforms. The
booking details are sourced from distribution software, the records of past
stays, in-house service, 
request and guest preferences are taken from
the Property Management System, and guest feedbacks or online reviews which are
submitted on OTAs are extracted from the guest experience management software. This
association will fulfill the distinct needs of the hospitality sector and
will result in increased opportunities to understand the guests better and
delight them according to their preferences.

After a successful association with TripAdvisor, the world’s largest travel site, Repup’s collaboration
with AxisRooms and Hotelogix, both of which are leading players in the
hospitality value chain, is the next logical step.  
“We are excited about this
partnership, the hospitality technology is a fragmented piece and with this
partnership we are a step closer in making a full suite product. This will help
our combined portfolio and vision of single suite product”
said Anil Kumar
Prasanna CEO, AxisRooms
“Good reputation makes the hotel
more sell-able, and that’s a key to remain competitive and win more business. A
hotel’s likelihood of getting booked goes up significantly, when the
prospective guest comes across a positive review for it. Negative feedback on
the other hand can easily push the booking figures south. Our partnership with
RepUp aims to bring forth the attention this service deserves. We are thrilled
to partner with RepUp, which will help our customers (hotels) to meet the
challenges of online reputation”
said Prabhash
Bhatnagar, Founder, Hotelogix
are very happy with this alliance, and our association will have
an enormous impact on the hotel industry. Even for analytics, it is
important to correlate KPIs of different platforms, like online reputation with
occupancy rate, the value of every happy guest, optimal pricing to obtain
maximum guest satisfaction, etc. This will be made workable through this
said Pranjal
Prashar, Founder & CEO, RepUp.

Currently, Repup has 25,000 rooms on its
platform. With significant partnerships with travel providers in the
pipeline, RepUp is going to masses and looking forward to adding partners
across the globe.A