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| PLAYGO BH-70™ |
Dubai, UAE, May 27, 2020- PLAY, one of
India’s leading technology companies
dedicated to providing unique, stylish and personalized experiences, has announced its entry into the UAE market with the launch of its leading headset brand PLAYGO BH-70™. It is also the world’s first Artificial Intelligence
(AI)-driven noise cancelling wireless headset. PLAYGO BH-70™, the latest headset innovation designed to meet
the UAE consumers’ advanced technology lifestyle, is now available in leading
electronic stores in the country.
India’s leading technology companies
dedicated to providing unique, stylish and personalized experiences, has announced its entry into the UAE market with the launch of its leading headset brand PLAYGO BH-70™. It is also the world’s first Artificial Intelligence
(AI)-driven noise cancelling wireless headset. PLAYGO BH-70™, the latest headset innovation designed to meet
the UAE consumers’ advanced technology lifestyle, is now available in leading
electronic stores in the country.
PLAYGO BH-70™ Wireless Noise Cancelling headphones- PLAYGO BH-70™ is the world’s first AI driven Noise Cancelling wireless headset. The
product boasts of unique features of Artificial Intelligence (AI) driven
self-calibrating left and right earphones, Hybrid Active Noise Cancellation,
Smart-touch-&-talk and Auto-pause-&-play features. PLAYGO BH-70™ also draws its appeal to its superior 40 mm device drivers which churn
out a perfect mix of Bass and Treble balance, not to forget the huge battery of
1000 mAh which allows consumer to use the headset for up to 24 hours even on
ANC active mode. The headphones, powered on the latest family of Qualcomm
processor, boasts of Bluetooth 5.0 connectivity, Apt-X codec with built-in CVC
6.0 noise cancelling microphones & are also compatible with voice commands
that can be used with Google Assistant, Amazon Alexa and Apple Siri. The
headphones also have multiple modes of ANC on/off or even the Transparency mode
which allows you to hear the ambient sound along with the adulating audio
experience. Weighing at only 300 grams, PLAYGO BH-70™ comes with protein leather earcups
for higher durability and are comfortable and light to be used on long durations
during flight travel and for daily Metro commute.
product boasts of unique features of Artificial Intelligence (AI) driven
self-calibrating left and right earphones, Hybrid Active Noise Cancellation,
Smart-touch-&-talk and Auto-pause-&-play features. PLAYGO BH-70™ also draws its appeal to its superior 40 mm device drivers which churn
out a perfect mix of Bass and Treble balance, not to forget the huge battery of
1000 mAh which allows consumer to use the headset for up to 24 hours even on
ANC active mode. The headphones, powered on the latest family of Qualcomm
processor, boasts of Bluetooth 5.0 connectivity, Apt-X codec with built-in CVC
6.0 noise cancelling microphones & are also compatible with voice commands
that can be used with Google Assistant, Amazon Alexa and Apple Siri. The
headphones also have multiple modes of ANC on/off or even the Transparency mode
which allows you to hear the ambient sound along with the adulating audio
experience. Weighing at only 300 grams, PLAYGO BH-70™ comes with protein leather earcups
for higher durability and are comfortable and light to be used on long durations
during flight travel and for daily Metro commute.
The smart wireless
headset combines all the intelligence in the iOS and Android based ‘PLAYGO’
application hosted on the Apple and the Google Play Store. PLAYGO BH-70™ simply connects the
missing dots of a great and affordable audio headset, thus completing the user
experience.
headset combines all the intelligence in the iOS and Android based ‘PLAYGO’
application hosted on the Apple and the Google Play Store. PLAYGO BH-70™ simply connects the
missing dots of a great and affordable audio headset, thus completing the user
experience.
Sandeep Banga, co-founder of PLAY says, “We are excited to bring to the UAE a leading brand that meets today’s
pace of technological development using Artificial Intelligence, the PLAYGO BH-70™. Ever since we successfully launched in India, PLAY has been receiving huge demand from consumers and partnership offers
from across geographies. The UAE has always been one of the key international
markets which we feel will have a strong positive reception to it, following
the huge support technology gets from the government, businesses and the
consumers themselves.”
pace of technological development using Artificial Intelligence, the PLAYGO BH-70™. Ever since we successfully launched in India, PLAY has been receiving huge demand from consumers and partnership offers
from across geographies. The UAE has always been one of the key international
markets which we feel will have a strong positive reception to it, following
the huge support technology gets from the government, businesses and the
consumers themselves.”
PLAYGO BH-70™ will be available in Sharaf DG and Jumbo
Electronics, the brand’s
launch key retail market partners, as well as on Amazon.ae and Noon.com platforms, the digital
sales partners.
Electronics, the brand’s
launch key retail market partners, as well as on Amazon.ae and Noon.com platforms, the digital
sales partners.
Nilesh
Khalkho, CEO of Sharaf DG, stated, “Consumers are showing a great interest and
preference for smart wearables and the audio devices which are helping align
their lifestyle towards their interest in the technology. We are glad to
execute this partnership with PLAY as it is set to give an enriching consumer experience in line
with high quality products, which will cater to the interests of our
customers.”
Khalkho, CEO of Sharaf DG, stated, “Consumers are showing a great interest and
preference for smart wearables and the audio devices which are helping align
their lifestyle towards their interest in the technology. We are glad to
execute this partnership with PLAY as it is set to give an enriching consumer experience in line
with high quality products, which will cater to the interests of our
customers.”
Pankaj Kumar,
Head of OmniChannel Retail, Jumbo Electronics, stated: “Jumbo has always been a
key destination for the latest innovative technology and our consumers have
been coming to us to experience these firsthand. Categories such as smart
products, wearables and personal audio are among the fastest growing segments
in the UAE consumer electronics market and we are excited to partner with PLAY to launch
their range of stylish products in the region. The availability of the PLAYGO BH-70 AI noise cancellation headset would cater to our customers
looking for new and innovative products – this will be available at select
Jumbo stores and our online shop www.jumbo.ae.”
Head of OmniChannel Retail, Jumbo Electronics, stated: “Jumbo has always been a
key destination for the latest innovative technology and our consumers have
been coming to us to experience these firsthand. Categories such as smart
products, wearables and personal audio are among the fastest growing segments
in the UAE consumer electronics market and we are excited to partner with PLAY to launch
their range of stylish products in the region. The availability of the PLAYGO BH-70 AI noise cancellation headset would cater to our customers
looking for new and innovative products – this will be available at select
Jumbo stores and our online shop www.jumbo.ae.”
Prashant
Mishra, Representative of PLAY UAE commented: “We are very happy for this great opportunity
to expand into this region and deliver a technology brand that brings a whole
new device experience to users. We look forward to further expanding the reach
of PLAY BH-70 to other key markets in the UAE while we continue to enhance our
after-sales platform here to cater to the needs of today’s consumers, and
ensure high quality standards in products and services.”
Mishra, Representative of PLAY UAE commented: “We are very happy for this great opportunity
to expand into this region and deliver a technology brand that brings a whole
new device experience to users. We look forward to further expanding the reach
of PLAY BH-70 to other key markets in the UAE while we continue to enhance our
after-sales platform here to cater to the needs of today’s consumers, and
ensure high quality standards in products and services.”
