Startup Terminal
  • News
    • Technology
    • Funding
    • Tie-up
    • Acquisition
    • Australia Startup News
    • Singapore Startup News
    • India Startup News
    • UAE Startup News
    • UK Startup News
    • US Startup News
    • Launch
    • Video
  • Interview
  • Feature
  • Events
  • Variety
    • 40 Under 40 Award by Startup Terminal
  • Privacy Policy
  • Refund and Cancellation policy
    • Terms and Conditions
  • Contact Us
No Result
View All Result
  • News
    • Technology
    • Funding
    • Tie-up
    • Acquisition
    • Australia Startup News
    • Singapore Startup News
    • India Startup News
    • UAE Startup News
    • UK Startup News
    • US Startup News
    • Launch
    • Video
  • Interview
  • Feature
  • Events
  • Variety
    • 40 Under 40 Award by Startup Terminal
  • Privacy Policy
  • Refund and Cancellation policy
    • Terms and Conditions
  • Contact Us
No Result
View All Result
Startup Terminal
No Result
View All Result
Home Interview

Interview: Nitin Gupta, CEO of Xapads Media- one of the fastest growing digital advertising networks globally

StartUp Terminal Bureau by StartUp Terminal Bureau
August 8, 2021
in Interview
0
Interview: Nitin Gupta, CEO of Xapads Media- one of the fastest growing digital advertising networks globally
168
SHARES
2.1k
VIEWS
Share on FacebookShare on Twitter
ST Bureau
New Delhi

With the penetration of smart phones
and internet across the globe, the consumer’s footprint on mobile, digital, and
social platforms has increased by leaps and bounds. This evolution of
technology has led the marketers wake up to the promise of targeted ads. Almost
a decade ago, ad networks grew to broker buying and selling of ad space between
publishers and marketers. But marketers couldn’t track whether they were
getting the right ROI as they did not have a mechanism to know who was really
seeing their ads. This led in the existence of ad exchanges and real-time
bidding (RTB) platforms which helped advertisers bid for advertising space via
an auction model and deliver the ad impressions.





One of the world’s fastest growing
digital advertising network– Xapads
offers Ad agencies, trading desks; mobile ad networks the transparency and
control over ads to give an advanced user experience which leads to innovative
and trusted ad campaigns and premium ad spaces. Advertisers, agencies,
publishers and ad middlemen are buying more of their media through ad exchanges
than ever before which has led to the evolution of this medium.

In an exclusive interview with Startup Terminal, Nitin Gupta, CEO, Xapads Media shares more insights about Xapads
Media
and future goals.

Excerpts:

ST:
Please tell us more about your organisation.

Nitin
Gupta:
Xapads Media
is a cross-channel programmatic ad exchange that utilises the smarter audience
targeting techniques, global reach, RTB compliance and best of breed solutions
to ensure finest results for both advertisers and agencies. We empower our
clients with expressive bid potentials in the market, full channel attribution,
brand safety and real-time reporting that demonstrates consumer’s journey from
impression to conversion. We are also into the Mobile advertising which enables
mobile publishers and app developers to acquire exclusive mobile traffic to
optimise mobile ad inventory into sales. Continuing to pioneer in the world of
digitisation, Xapads Media has proudly launched our home created and grown
Programmatic innovation ‘X-RTB’ at 2016 global business platform ‘Dmexco’,
Cologne.





ST:
What was your idea/inspiration behind starting up a venture?

Nitin
Gupta:
Xapads
envision is to create value and dignity of its own in the industry by offering
most exceptional services to its clients. Our experts are well versed with
latest automated techniques and new inputs to offer our clients more value for
the price. We believe in putting our entire energy in our work to keep their
satisfaction as a first priority. Xapads is made up of knowledgeable, dedicated
individual who is apt enough to tackle the challenges of ever changing digital
ad space. We are open for funding to expand our business on global scale and
ready for useful partnerships to tailor successful services.

ST:
What business opportunities do you see in India particularly in your sector?

Nitin
Gupta:
The
programmatic buying industry is at a very nascent stage in India and has not
picked up the way it should have been. Marketers and agencies are still taking
time to understand the benefit of such platforms as compared to the traditional
way. India’s growing internet population would seem to make it a prime market
for RTB and programmatic buying and in the next five years the advertising
industry would defiantly see a tremendous inclination towards this.

ST:
How has been your entrepreneurship journey so far?

Nitin
Gupta:
The journey so
far has been incredible. I have started my entrepreneurial journey with Xaprio
Solutions way back in 2005 which was more into software development and mobile
application development. Later on, digital advertising has evolved rapidly and
we sensed huge opportunities in it and then decided to jump in this industry
with Xapads Media in 2012. There were quite a few barriers to entry like a
business model, start-up costs but we executed properly thanks to our expertise
and bootstrapped approach. This financial year we have generated the revenue of
75CR & next year our target is to reach 120CR. So far the journey has been
great and we hope to go miles ahead in coming years.





ST:
What challenges do you face in your day to day professional life, if any?

Nitin
Gupta:
Finding
success can be real painful in digital advertising thanks to the risk of ad
fraud, dependency on people driven approach, data-drove marketing and
technology lagging. It is really vital for us to overcome these hurdles before
creating any strategy. Another challenge is to educate the clients/media buyers
on pros of programmatic approach in terms of automation, effectiveness and ROI.

Nitin Gupta, CEO, Xapads Media

ST:
How big is your team? Are you planning to hire more?

Nitin
Gupta:
We have 60
members in our group as of now working in Delhi and Mumbai. The separation of
the group incorporates 12 individuals to deal with Sales & marketing, 7 in
client servicing, and others in technology, delivery and content marketing. Yes
unquestionably as we want to have our new workplaces soon we will definitely
hire more individuals in our group to expand our team.


ST:
What are your future plans?

Nitin
Gupta:
We currently
have offices in India, Mumbai, Germany and are looking to set up more in the
coming future in San Francisco, New York & Singapore to target towards
sales in the International market and to keep ourself updated with the current
trends.

Send us your feedback at startupterminal@gmail.com 
Tags: Interview
StartUp Terminal Bureau

StartUp Terminal Bureau

Startup Terminal is a global news portal reporting news and analysis on technology, start-ups, and business-related news from all over the world. We exclusively feature entrepreneurs, startups, businesses, and technology companies to reach out to a wider audience. Contact us at editorial@startupterminal.com

Related Posts

Aditya Arora
Interview

Young and brimming with talent: 25-year-old CEO Aditya Arora

June 29, 2022
C.R. Venkatesh, Founder of Minnal
Interview

Interview with C.R. Venkatesh, Founder of Minnal

July 27, 2022
Launching a startup Anuj Batra
Interview

Launching a startup is similar to making a plane take off and overcoming turbulence, says this biz guru

March 1, 2022
Next Post
Entrepreneurial finalists for SAB KickStart Ignite announced

Entrepreneurial finalists for SAB KickStart Ignite announced

In conversation: Riddhinil Roy, Founder, NE8x- exclusive startup acceleration platform for North-East India

In conversation: Riddhinil Roy, Founder, NE8x- exclusive startup acceleration platform for North-East India

AWFIS enters Hyderabad with Pro-working Centre at Taj Deccan

AWFIS enters Hyderabad with Pro-working Centre at Taj Deccan

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

AasaanJobs expands its portfolio; announces launch of new vertical – IT Recruitment

AasaanJobs expands its portfolio; announces launch of new vertical – IT Recruitment

9 years ago
Marching Ahead Amidst COVID-19

Marching Ahead Amidst COVID-19

5 years ago
Singapore based Jam Factory provides learning and enablement solutions to businesses and professionals

Singapore based Jam Factory provides learning and enablement solutions to businesses and professionals

8 years ago
Loan Frame provides a hassle-free financing experience for SMEs

Loan Frame provides a hassle-free financing experience for SMEs

8 years ago
International Women’s Day Interview: Sonali Bulchandani, Founder and CEO of Toniq Retail Brands

International Women’s Day Interview: Sonali Bulchandani, Founder and CEO of Toniq Retail Brands

7 years ago
No Result
View All Result

Must Read

Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub

Eire Gulf Appoints Saeed Rehman as Head of Pre-Contract

How to Align Promotional Products with Your Audience

Managing bereavement in the workplace

NLB Services invests in Jagdish Mitra’s industry-first GenAI IP-powered SaaS services venture Humanize

Strategic Staffing: Optimising Performance with Full-Time Remote Teams

Trending

KMH Events Rebrands to KMH Dubai as its Services Expand to Encompass Full Brand Support
News

KMH Events Rebrands to KMH Dubai as its Services Expand to Encompass Full Brand Support

by StartUp Terminal Bureau
May 15, 2025
0

Dubai, May 15, 2025: KMH Events, founded by entrepreneur Kelly Marie Hodgkin, has rebranded as KMH Dubai,...

Manifest Brings Instant, Legal Access to $35 Trillion U.S. Property Equity Market for Indian Investors

Manifest Brings Instant, Legal Access to $35 Trillion U.S. Property Equity Market for Indian Investors

May 8, 2025
Felicity Games Secures $3M to Redefine Global Game Publishing from India

Felicity Games Secures $3M to Redefine Global Game Publishing from India

March 11, 2025
Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub

Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub

February 9, 2025
Eire Gulf appoints Saeed Rehman as Head of Pre-Contract

Eire Gulf Appoints Saeed Rehman as Head of Pre-Contract

February 9, 2025
Startup Terminal Logo

Startup Terminal is a global news portal for Technology, Startups, and Businesses. Reporting on technology, start-ups, and business-related news from all over the world. We exclusively feature startups, and technology companies to reach out to a wider audience.
Startup Terminal is an official media partner at global conferences like:
#Mobile World Congress 4YFN,
#Barcelona, Spain
#ConnecTechAsia, Singapore (Formerly CommunicAsia)
#NXTAsia, Singapore
#Africa Com, Cape Town, South Africa
#Converge Events, Singapore
#young Startup Ventures, USA

Follow us on social media:

Recent News

  • KMH Events Rebrands to KMH Dubai as its Services Expand to Encompass Full Brand Support May 15, 2025
  • Manifest Brings Instant, Legal Access to $35 Trillion U.S. Property Equity Market for Indian Investors May 8, 2025
  • Felicity Games Secures $3M to Redefine Global Game Publishing from India March 11, 2025
  • Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub February 9, 2025
  • Eire Gulf Appoints Saeed Rehman as Head of Pre-Contract February 9, 2025
  • How to Align Promotional Products with Your Audience November 5, 2024
  • Managing bereavement in the workplace September 24, 2024
  • NLB Services invests in Jagdish Mitra’s industry-first GenAI IP-powered SaaS services venture Humanize August 21, 2024

Readers’ Choice

  • Aneesha Dalal, SHIAMAK Dance Academy

    Interview: Aneesha Dalal, Master Instructor and Principal Dancer at The SHIAMAK Dance Academy

    380 shares
    Share 152 Tweet 95
  • International Women’s Day Interview: Arpita Mehta, Fashion Designer

    348 shares
    Share 139 Tweet 87

© 2023 Startup Terminal - Leading digital news portal-Startup Terminal | All Rights Reserved.

No Result
View All Result
  • News
    • Technology
    • Funding
    • Tie-up
    • Acquisition
    • Australia Startup News
    • Singapore Startup News
    • India Startup News
    • UAE Startup News
    • UK Startup News
    • US Startup News
    • Launch
    • Video
  • Interview
  • Feature
  • Events
  • Variety
    • 40 Under 40 Award by Startup Terminal
  • Privacy Policy
  • Refund and Cancellation policy
    • Terms and Conditions
  • Contact Us

© 2023 Startup Terminal - Leading digital news portal-Startup Terminal | All Rights Reserved.