To cater to millennial audiences, Little App and Velvetcase have partnered
with Dice media’s new rom-com web series ‘Little
Things’. . The
series sheds light on the little moments in the life of an everyday couple
through an unconventional yet wonderful relationship of the protagonists Dhruv
and Kavya. Through an engaging narrative, the series is a journey of how
Dhruv & Kavya together deal with their adversities, circumstances, and
misunderstandings; how they enjoy their highs and tackle the lows.
with Dice media’s new rom-com web series ‘Little
Things’. . The
series sheds light on the little moments in the life of an everyday couple
through an unconventional yet wonderful relationship of the protagonists Dhruv
and Kavya. Through an engaging narrative, the series is a journey of how
Dhruv & Kavya together deal with their adversities, circumstances, and
misunderstandings; how they enjoy their highs and tackle the lows.
The first episode aptly titled #FOMO
was a resounding success garnering ~2 million views, over 19,000 shares, over
4,700 comments, and over 63,000 reactions in just 1 week. Given the very
engaged 18-35 year old audience of Dice Media and FilterCopy, it made perfect
sense for the brands Little App and VelvetCase to sponsor the
series. Little App, a consumer lifestyle deals
marketplace and VelvetCase.com, India’s largest online
jewelry destination, have a huge appeal to youth who are looking for good
online shopping deals, but who also don’t want to sacrifice on quality. The
characters have been styled in a casual yet chic manner by Stylecracker.
was a resounding success garnering ~2 million views, over 19,000 shares, over
4,700 comments, and over 63,000 reactions in just 1 week. Given the very
engaged 18-35 year old audience of Dice Media and FilterCopy, it made perfect
sense for the brands Little App and VelvetCase to sponsor the
series. Little App, a consumer lifestyle deals
marketplace and VelvetCase.com, India’s largest online
jewelry destination, have a huge appeal to youth who are looking for good
online shopping deals, but who also don’t want to sacrifice on quality. The
characters have been styled in a casual yet chic manner by Stylecracker.
Speaking about the brand partnerships,
Aditi Shrivastava, co-founder, Pocket Aces said “We’re very excited to
have both Little App and VelvetCase as our partners for Little Things. The youth of today actively uses deals and coupons
to make their everyday lives exciting, so the personality of Little App goes
perfectly with the slice-of-life nature of the series and reflects the behavior
of our audience. VelvetCase has been a long term partner with us – the fact
that their brand stands for the modern day woman who is selective with her
purchases, experimental with her look, and is not afraid to speak her mind –
makes Kavya’s character relatable to every girl.”
Aditi Shrivastava, co-founder, Pocket Aces said “We’re very excited to
have both Little App and VelvetCase as our partners for Little Things. The youth of today actively uses deals and coupons
to make their everyday lives exciting, so the personality of Little App goes
perfectly with the slice-of-life nature of the series and reflects the behavior
of our audience. VelvetCase has been a long term partner with us – the fact
that their brand stands for the modern day woman who is selective with her
purchases, experimental with her look, and is not afraid to speak her mind –
makes Kavya’s character relatable to every girl.”
Sumit
Agrawal, COO, Little shared
“We found the storytelling route a good way to engage with our customers
and are delighted to associate with Little
Things to convey the little joys of everyday life. The association with
Pocket Aces is our attempt at intuitive positioning of Little App in the
everyday life of our target audience.” In the episodes, Kavya and Dhruv
can be seen buying coupons for several restaurants, salons, etc. from Little
App. The partnership also includes offline marketing at over 200 Café Coffee
Days across Mumbai, Bangalore, and Hyderabad, where each table is plastered
with a poster of Little Things. The series posters can also be seen in all
charging kiosks at the Bangalore and Hyderabad airports.
Agrawal, COO, Little shared
“We found the storytelling route a good way to engage with our customers
and are delighted to associate with Little
Things to convey the little joys of everyday life. The association with
Pocket Aces is our attempt at intuitive positioning of Little App in the
everyday life of our target audience.” In the episodes, Kavya and Dhruv
can be seen buying coupons for several restaurants, salons, etc. from Little
App. The partnership also includes offline marketing at over 200 Café Coffee
Days across Mumbai, Bangalore, and Hyderabad, where each table is plastered
with a poster of Little Things. The series posters can also be seen in all
charging kiosks at the Bangalore and Hyderabad airports.
Kapil
Hetamsaria, CEO, Velvetcase.com
added “With Little Things, we want to
bring to our consumers fun light-hearted content in a long-form digital format.
The series is about celebrating the small joys in life, and what better way to
mark it than premium or precious jewelry, which has always been associated with
bringing happiness.” Kavya can be seen wearing the variety of jewelry that
VelvetCase has to offer – ranging from studs at
home to shoulder danglers on a Sunday out, statement neck pieces at a party, to
traditional Marathi wedding jewelry.
VelvetCase will also be setting up a “Little Things Collection” on their
website, where the audience can buy all of these, and more.
Hetamsaria, CEO, Velvetcase.com
added “With Little Things, we want to
bring to our consumers fun light-hearted content in a long-form digital format.
The series is about celebrating the small joys in life, and what better way to
mark it than premium or precious jewelry, which has always been associated with
bringing happiness.” Kavya can be seen wearing the variety of jewelry that
VelvetCase has to offer – ranging from studs at
home to shoulder danglers on a Sunday out, statement neck pieces at a party, to
traditional Marathi wedding jewelry.
VelvetCase will also be setting up a “Little Things Collection” on their
website, where the audience can buy all of these, and more.
The 5-part series is directed by Ajay
Bhuyan, written by Dhruv Sehgal, with music by Neel Adhikari. All the episodes
can be watched at www.facebook.com/DiceMediaIndia
and www.youtube.com/DiceMediaIndia.
Bhuyan, written by Dhruv Sehgal, with music by Neel Adhikari. All the episodes
can be watched at www.facebook.com/DiceMediaIndia
and www.youtube.com/DiceMediaIndia.
