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Home Uncategorized

Opinion: Future Digital Marketing Trends Post COVID-19 Pandemic

StartUp Terminal Bureau by StartUp Terminal Bureau
February 12, 2022
in Uncategorized
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Opinion: Future Digital Marketing Trends Post COVID-19 Pandemic
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 Author: Shiraz Khan, Founder Director, Spicetree Design Agency (SDA)

Take a
future-forward look at post-COVID-19 new normal
The recent COVID-19 has swayed everyone’s lives, but this will be
overcome. As the world undergoes an unprecedented global health crisis,
businesses in nearly every consumer category have ground to a halt, bearing a
vague future that could look a lot complex than anyone anticipated. Most
noteworthy, it is important to contemplate the world after Coronavirus to
expedite the restoration.
As we know, the COVID-19 pandemic is evolving times; a distinct normal
will inevitably emerge. This involves changes in lifestyle and dramatically
changing consumer and business behaviours as well. Undoubtedly, many of those
behaviours will remain long after the defeat of the virus.
COVID-19, at first felt like a crisis that would decimate Digital
Marketing tech companies as the budgets were cut. But on the other hand, it has
done something which no amount of brand advertising could do over the period.
It made consumers change their ‘preferences’, which has never been easy to
change; they are headstrong and often impassive to marketing communication
appeals. But surely a pandemic changed the game faster than what brands could
have ever imagined. 
At times, many events around us that may sound scary can also benefit in
more than one ways in the long run. COVID-19 appeared as a catalyst in this
situation, which online companies and e-commerce firms would have been praying
for, although the mass mortalities and the contagiousness were not part of the
bargain.
Organizations need to consider how the current crisis will also change
long-term social interactions, events, personal contacts and what products and services
will better serve them in the new post-COVID-19 world.

  • Managing
    everyday purchasing online is a reasonable option to venturing outdoor and
    surviving long queues at busy supermarkets.
  • Non-essential
    goods and services can be ordered online, which makes this a busy time for
    e-commerce firms.
  • The
    internet can accommodate a source of enjoyment while other mediums are not
    available.
  • Social
    Media has proved to be a useful tool for staying in touch with friends and
    family who cannot be visited in person under these circumstances.
These customer behaviour changes will demand new or modified products
and services:

  • Many
    companies may struggle post-COVID-19. But the smart companies will adopt a
    proactive approach to understand what changes will occur and be ready to
    adjust their products, services and strategies quickly to meet current and
    future customer needs.
  • Despite
    this favourable impact, gaining customer insights on need changes are
    critical to making this short-term success permanent.
  • For
    many businesses, the question going forward is, when will their customers
    come back? But even more important and more under their control is, what
    will they need to deliver differently in terms of product or service
    features and benefits?
  • With
    the inevitable marketing budget cuts, cost-saving from creative and
    content production is one area prepared for the use of technology to save
    huge amounts in production costs.
  • Direct
    1:1 Consumer Marketing becomes an imperative change, considering the
    latest shift in consumer demands.
  • Performance
    Strategies will require advanced methodologies to achieve the best results
    with continuous experimentation and agile decision processes. Performance
    must be flexible and have real-time components.
  • Ensure
    to select and deploy powerful Social Media Management tools. Social Media
    Management Tools help companies correlate with their audience on a
    one-to-one basis and maximise engagement. 
  • The
    ultimate goal of the performance is to maximize the ROI of digital media,
    hence connecting the right audiences with a relevant message and call to
    actions, sounds like a plan.
     
If ever there was an opportunity for digital marketing to come to the
fore, it is now. Billboards that would normally have been observed by thousands
now hold empty streets, fewer people are venturing out to get newspapers and
nobody is holding events. With so many more people online and for longer
durations, the chances of online marketing are greater.
Digital Marketing post-COVID-19 will demand that brands and companies
redesign their strategies. Digital marketing teams must change their media
plans and campaign calendar as soon as possible to prepare for the re-launch
phases by re-activating and re-engaging. Precedence for all the future
campaigns must be given to boosting lifetime value and customer experience, as
well as delivering a purpose-driven and significant brand.
Since the world goes more towards being digital, so will the marketing.
Most noteworthy, the marketers need to be well-equipped to respond with updated
strategies for a different, post-pandemic world. Rise now! It’s time to realign
your marketing budgets based on the new marketing existence and consumer
expectations.

Shiraz Khan, Founder Director, Spicetree Design Agency (SDA)
(Shiraz Khan, is the Founder Director of Spicetree Design Agency. Spicetree Design
Agency (SDA)
is a
multi-faceted marketing firm that was founded by Shiraz Khan in June 2004. The
Mumbai-based company’s creative insight allows them to offer a gamut of
services in design, digital, and development spheres. Their experience in
digital marketing, print design, website and development has made them one of
the leading marketing agencies. Views expressed in the article are of the author.)





Tags: Opinion
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