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Home Acquisition

Facebook Buys Facial Analysis Software Firm

StartUp Terminal Bureau by StartUp Terminal Bureau
August 8, 2021
in Acquisition
0
Facebook Buys Facial Analysis Software Firm
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Facebook has bought a facial analysis
software firm linked to Pittsburgh’s Carnegie Mellon University, a move that
will help the social media giant boost its artificial intelligence-powered
facial recognition technology. AFP reported the same.

Details of the deal weren’t revealed
by Menlo Park, California-based Facebook or FacioMetrics, the Carnegie Mellon
spinoff.



Facebook says FacioMetrics’s software
can be used to monitor the emotions of medical patients, assess audience
reaction to a public speaker, or even detect drowsy drivers.

It also will enable Facebook users to
express themselves through special effects that can manipulate photos and
videos with facial images. This is something rival Snapchat already does to
some extent — it has special filters users can add on to selfie
“snaps” they take of themselves. The filters change depending on your
facial expressions. For example, a dog filter will not just add on dog ears but
show a giant panting tongue instead of your own when you stick out your tongue.

FacioMetrics has developed software
called IntraFace, which can be downloaded onto mobile phones and enables users
to do real-time facial image analysis. The company’s CEO is Fernando De la
Torre, an associate research professor at the school’s Robotics Institute.
Tags: Acquisition
StartUp Terminal Bureau

StartUp Terminal Bureau

Startup Terminal is a global news portal reporting news and analysis on technology, start-ups, and business-related news from all over the world. We exclusively feature entrepreneurs, startups, businesses, and technology companies to reach out to a wider audience. Contact us at editorial@startupterminal.com

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