“Fusion Analytics World” is one stop platform for everything on “Analytics”, empowering readers to create value from data- Kalyan
Banga, Founder & Principal Analytics Consultant, Fusion Analytics World
Banga, Founder & Principal Analytics Consultant, Fusion Analytics World
 |
| Kalyan Banga, Founder & Principal Analytics Consultant, Fusion Analytics World |
ST Bureau: When did you decide to take the path of
‘entrepreneurship’?
‘entrepreneurship’?
Kalyan: I’m a
Post Graduate in Business Analytics from Indian Institute
of Management (IIM) Calcutta. I have 14+ years
of rich experience in domain of business analytics, market research, management
consulting and strategy. I have spent 6 years in field of Analytics.
Post Graduate in Business Analytics from Indian Institute
of Management (IIM) Calcutta. I have 14+ years
of rich experience in domain of business analytics, market research, management
consulting and strategy. I have spent 6 years in field of Analytics.
My multi-country and multi-cultural experience enhances my technical
Analytics expertise to steer businesses towards facts and data supported
decisions prime to the local business culture and environment. My work exposure
spans from mature market like US to developing market like India.
Analytics expertise to steer businesses towards facts and data supported
decisions prime to the local business culture and environment. My work exposure
spans from mature market like US to developing market like India.
For the past 3 years, I have been instrumental in setting up of a Business
Analytics & Intelligence team in a multinational Analytics company based on
North America. During these years, I have worked on various tools like R, SAS,
SPSS and XLMiner.
Analytics & Intelligence team in a multinational Analytics company based on
North America. During these years, I have worked on various tools like R, SAS,
SPSS and XLMiner.
It all started 2 years back when I started looking for analytics
resources while planning to join the prestigious analytics course from IIM
Calcutta, numerous websites were offering good material but there was no one
stop platform which was providing everything I was looking for right from content,
jobs, courses, interviews, forums, startups, conferences, meetups, whitepaper,
directory, polls etc. Thus I planned to offer a one stop platform in the form
of Fusion Analytics World and I started giving
it a shape from last year and the website went live in second half of this year.
resources while planning to join the prestigious analytics course from IIM
Calcutta, numerous websites were offering good material but there was no one
stop platform which was providing everything I was looking for right from content,
jobs, courses, interviews, forums, startups, conferences, meetups, whitepaper,
directory, polls etc. Thus I planned to offer a one stop platform in the form
of Fusion Analytics World and I started giving
it a shape from last year and the website went live in second half of this year.
ST Bureau: Please tell us about your venture.
Kalyan: “Fusion
Analytics World” is a one stop platform for everything on
“Analytics”, empowering readers to create value from data.
Analytics World” is a one stop platform for everything on
“Analytics”, empowering readers to create value from data.
The word “Fusion” stems from “Data Fusion” which is process of
integration of multiple data and knowledge representing the same real-world
object into a consistent, accurate, and useful representation. “Encyclopedia”
meaning “complete knowledge”. The website is aimed to create a highly
passionate community obsessed with everything Data Science, Big Data, Data
Mining, Business Analytics, Machine Learning & Data Visualization.
integration of multiple data and knowledge representing the same real-world
object into a consistent, accurate, and useful representation. “Encyclopedia”
meaning “complete knowledge”. The website is aimed to create a highly
passionate community obsessed with everything Data Science, Big Data, Data
Mining, Business Analytics, Machine Learning & Data Visualization.
Through Fusion Analytics World website, I am trying to create a highly passionate
community which is obsessed with everything Data Science, Big Data, Data
Mining, Machine Learning and Analytics. Readers can
register on the website and post their highly targeted content right from their
account page. Benefits being, you get free exposure in front of a highly
relevant audience and second, you get back links to your site. If your posts
are highly engaging to our readers, you can get substantial amounts of direct
traffic to your site and increase revenue. I will also be sharing my expertise
in the form of CXO insights through our Insights section.
community which is obsessed with everything Data Science, Big Data, Data
Mining, Machine Learning and Analytics. Readers can
register on the website and post their highly targeted content right from their
account page. Benefits being, you get free exposure in front of a highly
relevant audience and second, you get back links to your site. If your posts
are highly engaging to our readers, you can get substantial amounts of direct
traffic to your site and increase revenue. I will also be sharing my expertise
in the form of CXO insights through our Insights section.
I am offering numerous resources for helping you in learning analytics
(for newcomers and professionals with few years of experience) to helping you
become expert in the domain (for experienced analytics professionals). These
resources include:
(for newcomers and professionals with few years of experience) to helping you
become expert in the domain (for experienced analytics professionals). These
resources include:
1. Insights: Materials to
improve your analytical skills
improve your analytical skills
2. Forum: Ask as many
questions as you can and get responses from experienced professionals.
questions as you can and get responses from experienced professionals.
3. Jobs: We have best analytics jobs for freshers to
experienced professionals, apply to as many jobs as you can
right from your registered account. If you are a company, you can post
unlimited jobs.
experienced professionals, apply to as many jobs as you can
right from your registered account. If you are a company, you can post
unlimited jobs.
4. Courses: If you are a student, you can improve
your skills by joining courses. If you want to teach, you can post your
course and attract best students for your course.
your skills by joining courses. If you want to teach, you can post your
course and attract best students for your course.
5. Start-ups: Know the best analytics start-ups across the
globe. If you are an analytics company, please open an account and feature
your company.
globe. If you are an analytics company, please open an account and feature
your company.
6. Upcoming Events: Join upcoming events,
conferences and meetups to stay updated on recent developments and share
your knowledge, showcase your talent.
conferences and meetups to stay updated on recent developments and share
your knowledge, showcase your talent.
7. Resources: Check out Whitepaper, Database,
Directory listings, participates in polls and gain insights from best
online shared documents in You Tube & Slide share.
Directory listings, participates in polls and gain insights from best
online shared documents in You Tube & Slide share.
ST Bureau: What opportunities do you see in
this sector?
this sector?
Kalyan: Data
scientist is considered the “sexiest job of the 21st century,” and they are
bunch of well-paid and highly sought after professionals in today’s world.
After all, its data science that gives consumers personalized shopping
recommendations on e-commerce websites like Amazon, Flipkart, customized
entertainment recommendations on Netflix and tailored content and advertisement
on social media.
scientist is considered the “sexiest job of the 21st century,” and they are
bunch of well-paid and highly sought after professionals in today’s world.
After all, its data science that gives consumers personalized shopping
recommendations on e-commerce websites like Amazon, Flipkart, customized
entertainment recommendations on Netflix and tailored content and advertisement
on social media.
Over time, organizations have started to see the value of data science
as the volume of data they had to analyse increased dramatically. For instance,
today an estimated 2.5 quintillion bytes of data are created daily. Within this
huge quantity of data are hidden insights that could transform companies to
gain competitive edge and improve customer experience.
as the volume of data they had to analyse increased dramatically. For instance,
today an estimated 2.5 quintillion bytes of data are created daily. Within this
huge quantity of data are hidden insights that could transform companies to
gain competitive edge and improve customer experience.
What’s the problem? We have a global talent shortage, with demand for
data scientists far outpacing supply. A McKinsey study predicts that globally,
demand for data scientists is projected to exceed supply by more than 50
percent by 2018.
data scientists far outpacing supply. A McKinsey study predicts that globally,
demand for data scientists is projected to exceed supply by more than 50
percent by 2018.
ST Bureau: Did you face any challenge in your
entrepreneurship journey?
entrepreneurship journey?
Kalyan: Biggest
challenge I faced is devoting the requisite time to the build-up of Fusion
Analytics World, testing all its menu & features and providing feedback to
the development team. I had to juggle between by day job and devoting time for
my website. Currently, the schedule is hectic but it has eased a lot over time
and personally i am loving every moment of this journey, the fun of doing what
I wanted to do on my own gives me the kick to overcome all little challenges
that I face as a Founder.
challenge I faced is devoting the requisite time to the build-up of Fusion
Analytics World, testing all its menu & features and providing feedback to
the development team. I had to juggle between by day job and devoting time for
my website. Currently, the schedule is hectic but it has eased a lot over time
and personally i am loving every moment of this journey, the fun of doing what
I wanted to do on my own gives me the kick to overcome all little challenges
that I face as a Founder.
Presently, I devote 2 hours daily during weekdays and 4-5 hrs over
weekend. I get some freelance help for marketing activities and finding
targeted content and posting on Fusion Analytics World.
weekend. I get some freelance help for marketing activities and finding
targeted content and posting on Fusion Analytics World.
My revenue generation is through site advertisements. Once I have few
advertisements, will spend money on publicity, tie-ups and other activities. I
want to create an online platform for millions of analytics professionals and
enthusiasts with daily thousands of website visitors who would post their
content, share opinion, ask questions, list their organization, jobs etc. and
what not. Early traction has been encouraging and I have already got an
interest from an analytics institute who want to post their advertisement on
Fusion Analytics World.
advertisements, will spend money on publicity, tie-ups and other activities. I
want to create an online platform for millions of analytics professionals and
enthusiasts with daily thousands of website visitors who would post their
content, share opinion, ask questions, list their organization, jobs etc. and
what not. Early traction has been encouraging and I have already got an
interest from an analytics institute who want to post their advertisement on
Fusion Analytics World.
ST Bureau: What are your plans for next 2
years?
years?
Kalyan: Increase
the number of features/menu on Fusion Analytics World website based on analytics
community’s demand and in line with the website’s vision of becoming the one
stop platform for everything on ‘Analytics’, generate revenue through services
and achieve few million dollar worth revenue with an employee strength of 11-50
members.
the number of features/menu on Fusion Analytics World website based on analytics
community’s demand and in line with the website’s vision of becoming the one
stop platform for everything on ‘Analytics’, generate revenue through services
and achieve few million dollar worth revenue with an employee strength of 11-50
members.
ST Bureau: How do you motivate yourself?
Kalyan: “The world is changing very fast. Big will not
beat small anymore. It will be the fast beating the slow.” – Rupert Murdoch
beat small anymore. It will be the fast beating the slow.” – Rupert Murdoch
I listen to songs online,
go for walk early in the morning followed by an hour of football with friends
and spend quality time with family over the weekend to relieve myself of the
weekly work related stress. I have been managing office, website and health
pretty well till now!
go for walk early in the morning followed by an hour of football with friends
and spend quality time with family over the weekend to relieve myself of the
weekly work related stress. I have been managing office, website and health
pretty well till now!
Interviewed by Startup Terminal Bureau
