New Delhi, India, May 19, 2020- The post-pandemic trend shows a predictable
shift in the purchasing habits of
customers, from high-value products intended for long term use, to
relatively value-for-money products for short to medium term use. This sudden
shift is accelerated by socio-economic factors such as current job losses, job
insecurity and weak consumer sentiment. There has also been a massive rise in
the preference of private-mobility ownership over shared mobility and public
transportation, for the fear of virus transmission. Increase in private
ownership of automobiles and the shift to purchasing of value-for-money
products, have been the two most defining trends, emerging out of the current
pandemic situation, that will shape consumer behavior forever. To leverage
these trends, CredR, India‘s largest used two-wheeler consumer brand, has
launched a two-wheeler buyback program –
CredR Buyback Plus, across its showrooms pan India. Under this two-wheeler
buyback program, consumers will receive
an assured buyback value for their two-wheelers at the time of purchase.
This value can be reclaimed by the customer by selling the purchased
two-wheeler back to CredR within the stipulated
12-month window. The two-wheeler Buyback Program will be available to
customers across all showrooms in cities such as Bangalore, Delhi-NCR, Jaipur,
Sikar, Bhilwara, Kota, Pune and Hyderabad.
shift in the purchasing habits of
customers, from high-value products intended for long term use, to
relatively value-for-money products for short to medium term use. This sudden
shift is accelerated by socio-economic factors such as current job losses, job
insecurity and weak consumer sentiment. There has also been a massive rise in
the preference of private-mobility ownership over shared mobility and public
transportation, for the fear of virus transmission. Increase in private
ownership of automobiles and the shift to purchasing of value-for-money
products, have been the two most defining trends, emerging out of the current
pandemic situation, that will shape consumer behavior forever. To leverage
these trends, CredR, India‘s largest used two-wheeler consumer brand, has
launched a two-wheeler buyback program –
CredR Buyback Plus, across its showrooms pan India. Under this two-wheeler
buyback program, consumers will receive
an assured buyback value for their two-wheelers at the time of purchase.
This value can be reclaimed by the customer by selling the purchased
two-wheeler back to CredR within the stipulated
12-month window. The two-wheeler Buyback Program will be available to
customers across all showrooms in cities such as Bangalore, Delhi-NCR, Jaipur,
Sikar, Bhilwara, Kota, Pune and Hyderabad.
According
to Sasidhar Nandigam, Chief Strategy Officer, CredR, “It is
our undeterred focus to deliver value-for-money products to our customers,
which has been the catalyst for all our product innovations so far and will
continue to be in the times to come.
The current lockdown situation has created
unprecedented demand for our products and in the process inspired us to create
products that can deliver more value for our customers. Our keen
business intelligence and pricing algorithms make our price projections highly
accurate. In a marketplace that had no preceding concept of standard pricing,
we are the first ones to offer something like this”.
to Sasidhar Nandigam, Chief Strategy Officer, CredR, “It is
our undeterred focus to deliver value-for-money products to our customers,
which has been the catalyst for all our product innovations so far and will
continue to be in the times to come.
The current lockdown situation has created
unprecedented demand for our products and in the process inspired us to create
products that can deliver more value for our customers. Our keen
business intelligence and pricing algorithms make our price projections highly
accurate. In a marketplace that had no preceding concept of standard pricing,
we are the first ones to offer something like this”.
He
further added that a widespread shift from shared mobility and public
transportation to privately-owned mobility will no longer remain a luxury but
will become a pressing need. The current
wave of consumers are definitely cautious and value driven and want to
safeguard their financial interests, while still having access to quality
private-owned mobility. “CredR’s Buyback Program is the cheapest
privately-owned mobility product in the market, by a huge margin”, he
concluded.
further added that a widespread shift from shared mobility and public
transportation to privately-owned mobility will no longer remain a luxury but
will become a pressing need. The current
wave of consumers are definitely cautious and value driven and want to
safeguard their financial interests, while still having access to quality
private-owned mobility. “CredR’s Buyback Program is the cheapest
privately-owned mobility product in the market, by a huge margin”, he
concluded.
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| Sasidhar Nandigam, Chief Strategy Officer, CredR |
Additionally,
buyers would also stand to benefit from CredR’s standard/ popular services
like Free 6 Months Warranty, Paper Transfer
Assistance and 7 Days No–Questions–Asked Protect
policy. Riding high on the success of its recently launched program
Contactless Doorstep Delivery of Bikes, CredR believes
that this new program Buyback Plus, will also gain great acceptance amongst its
consumers. .
buyers would also stand to benefit from CredR’s standard/ popular services
like Free 6 Months Warranty, Paper Transfer
Assistance and 7 Days No–Questions–Asked Protect
policy. Riding high on the success of its recently launched program
Contactless Doorstep Delivery of Bikes, CredR believes
that this new program Buyback Plus, will also gain great acceptance amongst its
consumers. .
