India’s youth media network announces the launch of ScoopWhoop Pulse, a
dashboard that gives viewers and brands real-time insight into the stories,
ideas and topics that Indian youth are reading & talking about.
ScoopWhoop Pulse, brands can discover what content in the category excites
young people & use that information to uncover new consumer insights. It’s
also useful to compare your own content effort with what’s trending, analyze
what you are doing right & what you need to change. It’s a sample of the
rich data that our brand solutions team has always-on access to. Using data
tools such as Pulse, coupled with our editorial strength, our branded content
team delivers solutions that are both highly creative & effective”
Pulse creates real-time lists across this data which brands can use to find top
content across age, city and interests such as entertainment, sports, life,
attention and engagement of young India.