India’s youth media network announces the launch of ScoopWhoop Pulse, a
dashboard that gives viewers and brands real-time insight into the stories,
ideas and topics that Indian youth are reading & talking about.
ScoopWhoop Pulse, brands can discover what content in the category excites
young people & use that information to uncover new consumer insights. It’s
also useful to compare your own content effort with what’s trending, analyze
what you are doing right & what you need to change. It’s a sample of the
rich data that our brand solutions team has always-on access to. Using data
tools such as Pulse, coupled with our editorial strength, our branded content
team delivers solutions that are both highly creative & effective”
Pulse creates real-time lists across this data which brands can use to find top
content across age, city and interests such as entertainment, sports, life,
travel etc.
attention and engagement of young India.