Startup Terminal
  • News
    • Technology
    • Funding
    • Tie-up
    • Acquisition
    • Australia Startup News
    • Singapore Startup News
    • India Startup News
    • UAE Startup News
    • UK Startup News
    • US Startup News
    • Launch
    • Video
  • Interview
  • Feature
  • Events
  • Variety
    • 40 Under 40 Award by Startup Terminal
  • Privacy Policy
  • Refund and Cancellation policy
    • Terms and Conditions
  • Contact Us
No Result
View All Result
  • News
    • Technology
    • Funding
    • Tie-up
    • Acquisition
    • Australia Startup News
    • Singapore Startup News
    • India Startup News
    • UAE Startup News
    • UK Startup News
    • US Startup News
    • Launch
    • Video
  • Interview
  • Feature
  • Events
  • Variety
    • 40 Under 40 Award by Startup Terminal
  • Privacy Policy
  • Refund and Cancellation policy
    • Terms and Conditions
  • Contact Us
No Result
View All Result
Startup Terminal
No Result
View All Result
Home Interview

True Frog: An Environment-Friendly Personal Care Brand from Earthy Blend

StartUp Terminal Bureau by StartUp Terminal Bureau
February 14, 2021
in Interview
0
Subrata Nag, Co-Founder, Chairman & MD, True Frog

Subrata Nag, Co-Founder, Chairman & MD, True Frog

214
SHARES
2.7k
VIEWS
Share on FacebookShare on Twitter

True Frog is an Indian personal care brand from Earthy Blend, founded by a team of professionals from diverse backgrounds. The idea behind the brand is to create products that are vegan and environment-friendly. Being on the edge of innovation, True Frog endeavors to be the first to come up with advanced products that cater to the ever-changing demands of the personal care industry. The brand co-creates products using traditional and unique ingredient solutions bringing the potential of people, nature, and technology together to make life better. True Frog products reflect the health, beauty, and diversity of those who use them.

True Frog was incepted in early 2020 by Sarika Mangesh, Subrata Nag, and Mangesh Gawande. Sarika is a veteran in the field of cosmetology and has relevant experience in product formulation and design. The other two founders – Subrata Nag and Mangesh Gawande, have more than 20 years of experience in building organizations, turning around companies, and managing large setups very professionally.

The founders always wanted to pursue their entrepreneurial dream. After shaping and scaling businesses successfully, they decided to charter their path with a bootstrap venture that is true to the fundamental belief that beauty can have integrity.

In an exclusive interview with Startup Terminal; True Frog’s Co-founder, Chairman & MD, Subrata Nag shares more insights about the startup and future roadmap.

Excerpts:

ST: What was the idea behind starting your venture True Frog?

Subrata Nag: All three founders have had very long stints with organisations of stature in their professional roles. Sarika is a veteran in the field of cosmetology and has relevant experience in product formulation and design and deeply understands consumer requirements. I and Mangesh have worked in senior leadership positions, build businesses, worked with start-ups, turned around companies, and have created institutions. After shaping and scaling businesses successfully, we joined forces to pursue our entrepreneurial journey with a personal care brand that is true to the fundamental belief that beauty can have integrity.

ST: Can you briefly tell us more about your venture? 

Subrata Nag: We realized that with increasing consumers’ awareness there is a need to offer skin and hair care products that are good, harmless, and are environmentally friendly. Together we worked on developing these products and banked on the booming e-commerce to take them to the end customers.

True Frog products reflect the health, beauty, and diversity of those who use them. We believe that we represent the new age skin and hair care brand which is completely true to itself, to its customers, and also understand the sustainability is the only way forward. We are steadfast to constantly thrive towards developing products that are effective and harmless.

ST: Have you received any funding so far? What are your plans to attract investors in the near future?

Subrata Nag: We are currently bootstrapped and have used our funds to launch our first set of five products in the haircare range. We’re in the process of introducing more products in the skincare range and will look at adding 3 – 4 products every quarter.

We will look at investment in the near term to fund our expansion and growth.

ST: How has been your entrepreneurship journey so far?

Subrata Nag: We have just started.  All three of us always wanted to begin our entrepreneurial journey and finally pursued our dream by launching True Frog in early 2020. However, Covid-19 was a momentary scare but we continued with what we started. Starting and restarting again is a part of any entrepreneurial journey. You have to keep making progress in the right direction; it will not always come at the desired speed.       

ST: What business opportunities do you see particularly in the personal care industry?

Subrata Nag: We believe clean beauty will have a lot more to offer in the long run. We see an opportunity for an Indian Origin brand to go global and deliver world-class products to consumers. Being on the edge of innovation, we endeavor to be the first to come up with advanced products that cater to the ever-changing demands of the personal care industry.  There is a huge demand for sustainable products and we are determined to offer products for every concern which our customers have.

ST: How do you see the brand in the next 2 years from now?

Subrata Nag: We plan to diversify our product portfolio and are looking at introducing 20- 25 products for the next two years. We are also working on reducing the usage of plastic where ever we can and are looking for more sustainable packaging solutions and have products that are environmentally friendly and biodegradable.  We will continue to focus on the e-commerce model till we gain a substantial volume. We are also eyeing geographical expansion and gain access to new markets even outside India.

(If you want to get featured on StartUp Terminal, email us at editorial@startupterminal.com)

Tags: Interview
StartUp Terminal Bureau

StartUp Terminal Bureau

Startup Terminal is a global news portal reporting news and analysis on technology, start-ups, and business-related news from all over the world. We exclusively feature entrepreneurs, startups, businesses, and technology companies to reach out to a wider audience. Contact us at editorial@startupterminal.com

Related Posts

Aditya Arora
Interview

Young and brimming with talent: 25-year-old CEO Aditya Arora

June 29, 2022
C.R. Venkatesh, Founder of Minnal
Interview

Interview with C.R. Venkatesh, Founder of Minnal

July 27, 2022
Launching a startup Anuj Batra
Interview

Launching a startup is similar to making a plane take off and overcoming turbulence, says this biz guru

March 1, 2022
Next Post
Gaurav Aggarwal, Founder, Onelife

Onelife Nutriscience attracts investment from Wipro Consumer Care – Ventures

Wilo Middle East acquires PumpsPro

Wilo Middle East acquires PumpsPro

Priyaka Varma

International Women's Day: Interview with Priyanka Varma

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Interview: Morvi Kumari, Founder, Morvi Images

Interview: Morvi Kumari, Founder, Morvi Images

8 years ago
Louise Bou Rached

International Women’s Day: Interview with Louise Bou Rached

4 years ago
International Women’s Day Interview: Ushma Tyagi

International Women’s Day Interview: Ushma Tyagi

7 years ago
Mojocare Secures US$20.6 Mn in Series A Funding

Mojocare Secures US$20.6 Mn in Series A Funding

3 years ago
UAE Corporation Tax – A Round Up of Relief Measures for SMEs

UAE Corporation Tax – A Round Up of Relief Measures for SMEs

2 years ago
No Result
View All Result

Must Read

Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub

Eire Gulf Appoints Saeed Rehman as Head of Pre-Contract

How to Align Promotional Products with Your Audience

Managing bereavement in the workplace

NLB Services invests in Jagdish Mitra’s industry-first GenAI IP-powered SaaS services venture Humanize

Strategic Staffing: Optimising Performance with Full-Time Remote Teams

Trending

KMH Events Rebrands to KMH Dubai as its Services Expand to Encompass Full Brand Support
News

KMH Events Rebrands to KMH Dubai as its Services Expand to Encompass Full Brand Support

by StartUp Terminal Bureau
May 15, 2025
0

Dubai, May 15, 2025: KMH Events, founded by entrepreneur Kelly Marie Hodgkin, has rebranded as KMH Dubai,...

Manifest Brings Instant, Legal Access to $35 Trillion U.S. Property Equity Market for Indian Investors

Manifest Brings Instant, Legal Access to $35 Trillion U.S. Property Equity Market for Indian Investors

May 8, 2025
Felicity Games Secures $3M to Redefine Global Game Publishing from India

Felicity Games Secures $3M to Redefine Global Game Publishing from India

March 11, 2025
Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub

Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub

February 9, 2025
Eire Gulf appoints Saeed Rehman as Head of Pre-Contract

Eire Gulf Appoints Saeed Rehman as Head of Pre-Contract

February 9, 2025
Startup Terminal Logo

Startup Terminal is a global news portal for Technology, Startups, and Businesses. Reporting on technology, start-ups, and business-related news from all over the world. We exclusively feature startups, and technology companies to reach out to a wider audience.
Startup Terminal is an official media partner at global conferences like:
#Mobile World Congress 4YFN,
#Barcelona, Spain
#ConnecTechAsia, Singapore (Formerly CommunicAsia)
#NXTAsia, Singapore
#Africa Com, Cape Town, South Africa
#Converge Events, Singapore
#young Startup Ventures, USA

Follow us on social media:

Recent News

  • KMH Events Rebrands to KMH Dubai as its Services Expand to Encompass Full Brand Support May 15, 2025
  • Manifest Brings Instant, Legal Access to $35 Trillion U.S. Property Equity Market for Indian Investors May 8, 2025
  • Felicity Games Secures $3M to Redefine Global Game Publishing from India March 11, 2025
  • Arab Aviation Summit 2025 Brings Industry Leaders Together Reinforcing Saudi Arabia’s Role as a Global Aviation Hub February 9, 2025
  • Eire Gulf Appoints Saeed Rehman as Head of Pre-Contract February 9, 2025
  • How to Align Promotional Products with Your Audience November 5, 2024
  • Managing bereavement in the workplace September 24, 2024
  • NLB Services invests in Jagdish Mitra’s industry-first GenAI IP-powered SaaS services venture Humanize August 21, 2024

Readers’ Choice

  • Aneesha Dalal, SHIAMAK Dance Academy

    Interview: Aneesha Dalal, Master Instructor and Principal Dancer at The SHIAMAK Dance Academy

    380 shares
    Share 152 Tweet 95
  • International Women’s Day Interview: Arpita Mehta, Fashion Designer

    348 shares
    Share 139 Tweet 87

© 2023 Startup Terminal - Leading digital news portal-Startup Terminal | All Rights Reserved.

No Result
View All Result
  • News
    • Technology
    • Funding
    • Tie-up
    • Acquisition
    • Australia Startup News
    • Singapore Startup News
    • India Startup News
    • UAE Startup News
    • UK Startup News
    • US Startup News
    • Launch
    • Video
  • Interview
  • Feature
  • Events
  • Variety
    • 40 Under 40 Award by Startup Terminal
  • Privacy Policy
  • Refund and Cancellation policy
    • Terms and Conditions
  • Contact Us

© 2023 Startup Terminal - Leading digital news portal-Startup Terminal | All Rights Reserved.