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Home Funding

Nazara Announces Investment of INR 7.5 crores in Sports Unity

StartUp Terminal Bureau by StartUp Terminal Bureau
January 8, 2021
in Funding
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Nazara Announces Investment of INR 7.5 crores in Sports Unity
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Mumbai, India,
September 18, 2019 – Nazara Technologies Ltd., a leading global interactive
gaming and sports media company invests Rs. 7.5 crore in Sports Unity which
owns Qunami, a short format, social, live multiplayer quiz game in India.
Leading Delhi based lawyer Mr. Vaibhav Gaggar has also participated in the
round.

Qunami poses a
very easy learning curve with much higher chances to win prizes and learn
instantaneously, making it one of the most addictive experiences on the mobile
phone. It allows players to battle out for prize money in a 1 Vs 1 as well as
team Vs team format. Each game lasts for only 2 minutes and results in winning
quizzes with real money benefits.
Sports Unity’s
Qunami has over 40,000+ avid monthly active quizzers playing up to 30 minutes
per day and has crossed over 1 Cr transactions with monthly transactions
growing over 100% month on month. With 3,00,000+ downloads, Qunami is the #1
trending app on the iOS App Store and is among the top 5 trending apps on the
Android Play Store in the quizzing category.

With this
investment, Nazara acquires majority stake in Sports Unity and is consolidating
its presence in the fast-growing quizzing /trivia category. Nazara’s investment
in Qunami, comes as a strategic move in addition to Nazara’s investments and
diversified presence in various areas of gaming including esports, fantasy
sports, digital cricket gaming, real money gaming and infotainment among others.
Sports Unity will add to Nazara’s portfolio further reinforcing Nazara’s
position as a leader in the Indian gaming ecosystem.

According to
Seemant Shankar, Co-Founder (Head of Product and Strategy), “Quizzing attracts
audiences of all demographies and possesses a massive potential to scale.
Nazara, a partner with a rock-solid reputation and international spread and
carrier association within 118 countries creates the key alignment to Qunami’s
vision of global expansion and opportunity to skyrocket Qunami’s success
metrics.”

Manish
Agarwal, CEO, Nazara Technologies Ltd. 
Says “We at Nazara are very excited with the quizzing space and are
confident that Qunami will leverage Nazara’s network to grow into a large
consumer centric internet brand and build quizzing as one of the leading real
money gaming categories in the emerging markets.”

Nazara Technologies has been actively
pursuing opportunities in different sports verticals. Nazara has invested in
mobile gaming companies such as Mastermind Sports Ltd., MoongLabs Technologies
Pvt. Ltd. Nazara has taken a majority stake in NextWave Multimedia Pvt. Ltd.,
NODWIN Gaming Pvt. Ltd., Halaplay Technologies Pvt. Ltd. in addition to
Sportskeeda and NZ World Kenya Ltd., to set up operations for real money gaming
in Kenya. Nazara offers gaming subscription services in over 61 countries
globally including, Africa, Middle East, South East Asia and the Indian
Subcontinent.

Tags: FundingNewsStartup News
StartUp Terminal Bureau

StartUp Terminal Bureau

Startup Terminal is a global news portal reporting news and analysis on technology, start-ups, and business-related news from all over the world. We exclusively feature entrepreneurs, startups, businesses, and technology companies to reach out to a wider audience. Contact us at editorial@startupterminal.com

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