Customer Relationship Management Software, has fast become the preferred choice
of growing enterprises looking for a transformational CRM experience. Kapture CRM is a brainchild of three founders Sheshgiri Kamath, Vikas Garg, and Pearl Tewari; who first got together in 2011 and launched a platform for offline marketing automation.
|Sheshgiri Kamath, Co-Founder & CEO, Kapture CRM
service automation for mid to large-sized companies across diverse verticals
like e-commerce, internet companies, real estate, hotel, travel, cruise line, airlines,
pharmaceuticals, and medical equipment sales. Headquartered at Bengaluru, the
company also has offices in Florida, Mumbai, and Gurugram.
shares more insights about the venture and future plans.
venture. What motivated you to start the venture?
across different countries. We realized that CRMs needed a huge change. While they
were good at some tasks, they lacked any form of intelligence. The market was
ripe for disruption.
you see particularly in your industry?
this CRM constitutes a huge chunk. The
advent of Machine learning and newer technologies brings a huge opportunity,
especially with a well-executed product that can be implemented successfully.
CRM so far?
journey started 8 years back. In a short span of 5 years, we have managed to
acquire over 500 customers across 12 countries. Today, leaders in their
respective industries and some very cutting-edge brands depend on Kapture for
growing their business.
you face in your day to day professional life, if any?
team, both internal and from our customers’ side. Hiring is one of the greatest challenges you
face as an entrepreneur since great people can make or break companies.
Ensuring that learning and development is a constant part of every team
member’s daily plan is something that we talk about every day. Our product is
used by a huge number of people who spend their entire day on Kapture. A huge
challenge is to make their experience simpler and more effective every day.
to hire more?
North America, India and South East Asia.
been stronger. We see a huge growth coming from the U.S., especially from the
travel vertical. On the product side, we are investing heavily into R&D to
give our customers a more intelligent way of managing customers.