ST Bureau
Bangkok
KKday, a leading E-commerce travel
platform in Asia offering localized travel across the globe officially launched
in Thailand today, bringing unique and authentic tour experiences abroad to
Thai tourists looking to travel independently and explore other cities around
the world through organized excursions.
platform in Asia offering localized travel across the globe officially launched
in Thailand today, bringing unique and authentic tour experiences abroad to
Thai tourists looking to travel independently and explore other cities around
the world through organized excursions.
Established in 2014, KKday
is a Taiwan-headquartered company offering over 6,000 experiences, in 25
different categories, in 174 cities and 54 countries worldwide.
is a Taiwan-headquartered company offering over 6,000 experiences, in 25
different categories, in 174 cities and 54 countries worldwide.
After recently launching in
Singapore, the Thai branch of KKday will appeal to the growing number of FITs
(Free Independent Travelers) in Thailand in search of fun activities and
memorable sightseeing trips on holiday. Whilst FITs book their own flight and
accommodation, they look to online travel experts with local knowledge to book
unforgettable travel experiences that give them genuine insights into a
destination; discovering local culture and heritage, hidden gems and
off-the-beaten-track adventures and sampling incredible food and activities
along the way.
Singapore, the Thai branch of KKday will appeal to the growing number of FITs
(Free Independent Travelers) in Thailand in search of fun activities and
memorable sightseeing trips on holiday. Whilst FITs book their own flight and
accommodation, they look to online travel experts with local knowledge to book
unforgettable travel experiences that give them genuine insights into a
destination; discovering local culture and heritage, hidden gems and
off-the-beaten-track adventures and sampling incredible food and activities
along the way.
Ming Chen, CEO of KKday, who
was at the launch in Bangkok, believes city break tours will appeal to the Thai
market. “Thais are renowned for their
warm welcome to tourists visiting their country and this openness extends to a
genuine interest in other cultures and a love of travel. Asia is home to some
spectacular cities and I envisage that KKday members in Thailand will want to
soak up the atmosphere and truly experience city breaks in Taiwan, Korea and
Japan which are all popular vacation destinations for Thais; exciting cities
like Taipei, Seoul and Tokyo. I am pleased to be launching KKday in Thailand
and with the huge growth of E-commerce within the country, an online travel
experience platform fits perfectly with what the market wants and how consumers
behave here.”
was at the launch in Bangkok, believes city break tours will appeal to the Thai
market. “Thais are renowned for their
warm welcome to tourists visiting their country and this openness extends to a
genuine interest in other cultures and a love of travel. Asia is home to some
spectacular cities and I envisage that KKday members in Thailand will want to
soak up the atmosphere and truly experience city breaks in Taiwan, Korea and
Japan which are all popular vacation destinations for Thais; exciting cities
like Taipei, Seoul and Tokyo. I am pleased to be launching KKday in Thailand
and with the huge growth of E-commerce within the country, an online travel
experience platform fits perfectly with what the market wants and how consumers
behave here.”
Hassle-free and
competitively priced, KKday is easy to browse, read reviews and book online;
the ideal travel companion for the digital Y Generation of under 35s who are primarily
booking with KKday. In 2017, the travel trend for Gen Y tourists is all about
experiential vacations and immersive getaways rather than finding some
far-flung undiscovered destination or simply ‘being’ a tourist abroad.
competitively priced, KKday is easy to browse, read reviews and book online;
the ideal travel companion for the digital Y Generation of under 35s who are primarily
booking with KKday. In 2017, the travel trend for Gen Y tourists is all about
experiential vacations and immersive getaways rather than finding some
far-flung undiscovered destination or simply ‘being’ a tourist abroad.
Today’s travelers want get a more
organically native feel for a place that is less ‘touristy’ and is far more
interactive and experienced-based. KKday taps into this quest for localized,
customized travel.
organically native feel for a place that is less ‘touristy’ and is far more
interactive and experienced-based. KKday taps into this quest for localized,
customized travel.
The launch of KKday in
Thailand is aimed at expanding the platform which already has a presence in
Taiwan, Hong Kong, Malaysia, Korea and Singapore. A branch in Thailand will
build on KKday’s already 7 million plus page views per month, Facebook fan base
of over 600,000 and membership that exceeds 300,000. Promotions are also on the
horizon with relationships being established with some big-name brands in
Thailand too.
Thailand is aimed at expanding the platform which already has a presence in
Taiwan, Hong Kong, Malaysia, Korea and Singapore. A branch in Thailand will
build on KKday’s already 7 million plus page views per month, Facebook fan base
of over 600,000 and membership that exceeds 300,000. Promotions are also on the
horizon with relationships being established with some big-name brands in
Thailand too.
Expansion is part of the
future strategy of KKday with two rounds of funding in 2015 and 2016 totaling $11.5 million led by
Singapore-based venture capitalists, Monk’s Hill Ventures and AppWorks, the
largest start-up accelerator in Asia.
future strategy of KKday with two rounds of funding in 2015 and 2016 totaling $11.5 million led by
Singapore-based venture capitalists, Monk’s Hill Ventures and AppWorks, the
largest start-up accelerator in Asia.
In Thailand, KKday has
partnered with DTAC Rewards, Eatigo, Tourkrub, Show DC (Lotte) and Nokscoot.
partnered with DTAC Rewards, Eatigo, Tourkrub, Show DC (Lotte) and Nokscoot.
Celebrating
its debut in Thailand with an exciting campaign, #KKvacay rewards one lucky
winner and a friend will win a holiday in either Japan, Hong Kong, Korea,
Singapore or Taiwan!
its debut in Thailand with an exciting campaign, #KKvacay rewards one lucky
winner and a friend will win a holiday in either Japan, Hong Kong, Korea,
Singapore or Taiwan!
