“Our primary aim was to build an end to end solution for the people who are busy and don’t have time to work out in the gyms or indulge in physical sports activities to keep themselves fit. Investing with this view as the core mission, we coined the idea about Poshtick, which means nutritious.” Pranav Sharma, CEO and Founder, Poshtick.
Started one year ago in the month of February, the fact that makes the brand unconventional from other players is that it intrinsically focuses on making mid-meal snacks healthier.
In an exclusive interview with Startup Terminal; Pranav Sharma, CEO and Founder, Poshtick shares more insights about the brand and future goals.
Excerpts
ST: Please tell us more about your organization.
Pranav Sharma: Poshtick was incepted
in February 2016 and is a very young company. The fact that makes us
unconventional from our players is that we intrinsically focus on making
mid-meal snacks healthier. POSHTICK is unique in a way that we are one of its
kind initiatives wherein we intend to build a community of likeminded people
who wants to stay fit and healthy by adapting to simple means. Our Aim is to
make healthy living an integral part of every ones lives.
in February 2016 and is a very young company. The fact that makes us
unconventional from our players is that we intrinsically focus on making
mid-meal snacks healthier. POSHTICK is unique in a way that we are one of its
kind initiatives wherein we intend to build a community of likeminded people
who wants to stay fit and healthy by adapting to simple means. Our Aim is to
make healthy living an integral part of every ones lives.
ST: What was your idea/inspiration behind starting up a new
venture?
venture?
Pranav Sharma: It’s imperative that
nothing else as food can help maintain a healthy lifestyle. In today’s fast
track life, everyone wants everything handy, even when it comes to diet, but in
a bid to opt for taste, skips the healthful quotient.
nothing else as food can help maintain a healthy lifestyle. In today’s fast
track life, everyone wants everything handy, even when it comes to diet, but in
a bid to opt for taste, skips the healthful quotient.
I discussed the idea
with my friend Kritik who is now the Co Founder of the company. Our primary aim
was to build an end to end solution for the people who are busy and don’t have
time to work out in the gyms or indulge in physical sports activities to keep
themselves fit. Investing with this view as the core mission, we coined the
idea about Poshtick,
which means nutritious.
with my friend Kritik who is now the Co Founder of the company. Our primary aim
was to build an end to end solution for the people who are busy and don’t have
time to work out in the gyms or indulge in physical sports activities to keep
themselves fit. Investing with this view as the core mission, we coined the
idea about Poshtick,
which means nutritious.
The simple aim of this
initiative is to make healthy living an integral part of everyone’s’ life. With
one of its kind products like wheat puffs, whole wheat brownies, healthy trail
mixes, Poshtick aims to be the go-to packaged food services in the coming
future.
initiative is to make healthy living an integral part of everyone’s’ life. With
one of its kind products like wheat puffs, whole wheat brownies, healthy trail
mixes, Poshtick aims to be the go-to packaged food services in the coming
future.
ST: What business opportunities do you see in India particularly
in your sector?
in your sector?
Pranav Sharma: We will get a good
response from the market as it is an emerging sector. The behavior of the
average consumer towards snacks is fast-changing, and the need to switch to
healthier options is accelerating. The key trend that can be seen evolving is a
preventive vs curative approach towards health and lifestyle concerns, due to
which functional, nutritional and value-added foods are expected to occupy an
important place in this expanding market.
response from the market as it is an emerging sector. The behavior of the
average consumer towards snacks is fast-changing, and the need to switch to
healthier options is accelerating. The key trend that can be seen evolving is a
preventive vs curative approach towards health and lifestyle concerns, due to
which functional, nutritional and value-added foods are expected to occupy an
important place in this expanding market.
ST: How has been your entrepreneurship journey so far?
Pranav Sharma: It’s been just a year
into the sector and it is a mix of emotions. We are still far from creating any milestone
but trust, have taken a comprehensive step towards creating one. Alongwith the
online reach starting in September 2016, the company has raised an initial
funding of INR3 crores and also, will soon be coming up with its retails
presence in Kolkata and Guwahati. Alongside, the company has also tied up with
corporate parks in the NCR region to make its products available physically.
into the sector and it is a mix of emotions. We are still far from creating any milestone
but trust, have taken a comprehensive step towards creating one. Alongwith the
online reach starting in September 2016, the company has raised an initial
funding of INR3 crores and also, will soon be coming up with its retails
presence in Kolkata and Guwahati. Alongside, the company has also tied up with
corporate parks in the NCR region to make its products available physically.
ST: What challenges do you face in your day to day professional
life, if any?
life, if any?
Pranav Sharma: It is a very
interesting challenge. What we have noticed till date is that the concept of
healthy mid-meal snacks is still a far-off thought amongst the Indian
millennial. A healthy food habit is not only having the right diet once a day
and surviving on fried oily platters the rest of it. Every habit needs to have
a routine and food is the primary need in our lives. Hence, our primary
objective is to educate people about having the right mix of taste and health.
interesting challenge. What we have noticed till date is that the concept of
healthy mid-meal snacks is still a far-off thought amongst the Indian
millennial. A healthy food habit is not only having the right diet once a day
and surviving on fried oily platters the rest of it. Every habit needs to have
a routine and food is the primary need in our lives. Hence, our primary
objective is to educate people about having the right mix of taste and health.
 |
| Pranav Sharma and Kritik Thakur |
ST: How big is your team? Are you planning to hire more?
Pranav Sharma: Right now we are a
team of 8 people wherein we have segregated the responsibilities into R&D
supervision, Supply chain management and marketing. Going further once the
retail presence starts, we would be expanding our team further to maintain and
boost the supply chain mechanism.
team of 8 people wherein we have segregated the responsibilities into R&D
supervision, Supply chain management and marketing. Going further once the
retail presence starts, we would be expanding our team further to maintain and
boost the supply chain mechanism.
ST: What are your future plans?
Pranav Sharma: Currently we foresee
to proceed on a yearly basis analyzing the industry. We currently have our presence
in Delhi-NCR, and upcoming retail presence in Kolkata and Guwahati. Our target
is also to expand our retail presence in Mumbai, Pune, Hyderabad, Chennai and
Bangalore by the end of 2017. We foresee to make Poshtick the one-stop
community of healthy and happy people in India.
to proceed on a yearly basis analyzing the industry. We currently have our presence
in Delhi-NCR, and upcoming retail presence in Kolkata and Guwahati. Our target
is also to expand our retail presence in Mumbai, Pune, Hyderabad, Chennai and
Bangalore by the end of 2017. We foresee to make Poshtick the one-stop
community of healthy and happy people in India.
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