San Banerjee, CEO of ADDA highlights the impact of COVID-19 on Real Estate industry and the future roadmap
This global crisis has shown us the need for automation in apartment communities and housing societies.
The future holds immense scope of automation, self reliance and self accountability
|San Banerjee, CEO, ADDA
and for each of us personally. This global crisis has shown us the need for
automation in apartment communities and housing societies. The primary cause
being communication and the readiness of funds to handle unexpected
the need for quick communication between Management Committee and Residents has
increased. With rumors flying around aplenty, authentic communication is key.
With various state governments putting the onus of containing the spread of the
virus on the Management Committee and Resident Welfare Associations, an integrated
platform to manage the community is the need of the hour.
of the house unnecessarily has to be avoided. Therefore, the products and
services have to reach the residential communities. This trend has seen the
Discover feature evolving from a community marketplace to a platform that
connects essential/non-essential service providers directly to the apartment
residents and management committee.
realized the need to keep reserve funds always ready. In the peak of the
Lockdown, several MCs and RWAs had to arrange for vendors to provide essential
services to the community and also sanitation services. In this regard, it is
of absolute necessity to ensure maintenance payment is done on time and
defaulters reduced. And a steady flow of cash can only be guaranteed through
has extended remote working protocol till end of November this year to ensure
each other’s safety. We have always had an infrastructure to allow the entire
team to work from anywhere they were. This foundation has seen us tide over the
tough times with minimum discomfort. We use Zoom Meetings for our official
meets and stay connected throughout the day through WhatsApp, Google Hangouts,
Mails, Zoho Cliq. And so far, this has worked well. Most teams have reported
increased efficiency and a closer bonding among teammates despite not being physically
up team morale and boost increased team bonding. It is delightful to see how
several employees are getting back to hobbies they had abandoned due to a
pressing work life. And this is the trend we want to see flourishing in the
coming months as well.
self accountability. The product has seen quick enhancements in the form of
Collect-Deliveries-At-Gate, Finding Medical Professional in Your Community,
Access to Emergency Management and the evolution of Discover. As the situation
unfolds, we are positive, the product will adapt to suit the user in the New
Normal. Just like the Team who have evolved to deliver in this New World.