In an exclusive interview with Startup Terminal, Anne-Ev Enzmann, Chief Growth Architect of Gnowbe shares more inights about the organization and its future goals.
Chief Growth Architect of Gnowbe
enterprises to educate and train their staff on the smartphone so that learning
translates into behavior change and business results.
unique with its focus on application of learning and interactive, bite-sized
multimedia content, accessible on the smartphone for staff anytime, anywhere.
employee development in 5 ways:
minutes per day. Accessible 24/7. Mobile-first.
Real-time access to user metrics such as engagement and completion rates.
interactive multimedia to drive sustainable behavior change and application of
Group chats. 1:1 messaging.
notifications and leaderboards for increased performance.
from a short attention span. They expect access to relevant knowledge when and
where they want it. They want content to be succinct and engaging.
becomes more effective: Neuroscience research has shown that small pieces of
content drip fed over a period of time helps employees learn faster and retain
knowledge better than traditional learning methods.
smartphone and thereby makes learning engaging and fun!
with embedded gamification features?
learning journey including rewards, push notifications and leaderboards amongst
others. What is important, however, is to understand that each learner has a
different motivation for learning and therefore needs different nudges. Gnowbe
has been built on intensive user research that led to 6 learner profiles; for
example, the ‘Achiever’ is motivated by public recognition – so Gnowbe provides
certificates that can be shared on LinkedIn- whilst a ‘Competitor’ is motivated
by weekly leaderboards.
employees with >90% who feel it is ‘fun’, ‘effective’ and ‘convenient’. Our
engagement rates are 8-10 times higher than traditional e-learning solutions!
customised training programs that best meet their requirements?
and design thinking consultancy. Our first clients came through Awaken Group
and included educational institutions (Ngee Ann Polytechnic and UniSIM), local
businesses (Sentosa) as well as multinationals (Unilever, Hertz).
pride in helping them solve their unique challenges. Gnowbe’s versatile solution
has enabled organizations to introduce
faster and more effective onboarding of new employees distribute complex
product knowledge to decentralised sales employees improve customer service
amongst front line staff
a subscription price based on the number of users.
on their smartphone with our app ‘Gnowbefy for Curators’ and invite learners to
enrol via a simple link. Invited learners access and learn content on the
‘Gnowbe’ app for free. Check it out! It is great for trainers, coaches, NGOs,
managers of small dispersed teams.
an agile and effective solution to onboard and educate a more and more mobile
and millennial workforce.