segment is aiming to contribute 50% to the opening weekend online collection of
leading Hollywood and Bollywood Movies by end 2017. The company will achieve
this with extensive marketing partnerships to further increase its adoption and
exceptional response with more than Rs. 400 Crores in GMV within a year of
launch. Contributing more than 20% to the opening weekend collection of all
major Hollywood and Bollywood movies, the platform is garnering major traction
from Tier II and Tier III cities by upgrading traditional offline ticket
booking systems in local theaters to online ticketing. It is also using its widely
popular Paytm QR codes to implement easy scan-and-book offline ticketing at
their box-office and F&B counters.
start to 2017 by achieving blockbuster sales for key movie releases. Our aim
this year is to contribute more than half of opening weekend online collection
for all major movies. We will continue working with all move theatre chains to
increase online ticket sales by promoting them aggressively amongst our vast
user base.” says Renu Satti, Vice President, Paytm.
service is available at more than 3500 screens across 550 cities and the
platform’s pan-India distribution reach has led to it currently accounting for
around 20% share of opening weekend box-office collection for most movies.