Box8, a leading Indian food brand, which specializes in online ordering, preparing
& delivering Indian meals to their customers spread across three cities
Mumbai, Pune & Bangalore, have launched ‘Pay Online after delivery feature’
today morning.
& delivering Indian meals to their customers spread across three cities
Mumbai, Pune & Bangalore, have launched ‘Pay Online after delivery feature’
today morning.
The technology team at Box8 started working on this feature right after
the Government’s announcement of making 500 & 1000 notes invalid. Box8
pulled an all-nighter and released
the feature yesterday morning itself.
the Government’s announcement of making 500 & 1000 notes invalid. Box8
pulled an all-nighter and released
the feature yesterday morning itself.
“The crux lies in truly understanding the customers and their pain
points. And we are always adapting to the need of the consumer. Contrary to the
common belief, people do not want to pay by cash, but want to check the state of
goods before they pay for it. The lack of any option at that stage leads to a
lot of them paying by cash” said Anshul
Gupta, Co-founder, Box8.
points. And we are always adapting to the need of the consumer. Contrary to the
common belief, people do not want to pay by cash, but want to check the state of
goods before they pay for it. The lack of any option at that stage leads to a
lot of them paying by cash” said Anshul
Gupta, Co-founder, Box8.
Box8 receives almost all orders online, through their own web & app.
These orders are a mix of ‘online payment’ and ‘cash on delivery’. With this
new feature, they hope to tilt the ratio in favour of online delivery.
These orders are a mix of ‘online payment’ and ‘cash on delivery’. With this
new feature, they hope to tilt the ratio in favour of online delivery.
Talking about the agility of the team and their ability to pull an
all-nighter to release this feature within a day, Shivaji Bose, CTO at Box8 said, “We realized that the need of the
hour was to provide convenient payment options to the customers at the time of
delivery. The intent was there, but the recent announcement was the impetus
that led us to work in that direction immediately. The whole tech team stayed
over, coded for 10 hours straight, tested it early morning, and we had it
ready.
all-nighter to release this feature within a day, Shivaji Bose, CTO at Box8 said, “We realized that the need of the
hour was to provide convenient payment options to the customers at the time of
delivery. The intent was there, but the recent announcement was the impetus
that led us to work in that direction immediately. The whole tech team stayed
over, coded for 10 hours straight, tested it early morning, and we had it
ready.
Moving away from cash as a preferred medium of choice and towards online
payment has been a challenge for all e-commerce companies and other internet
enabled services. This innovation from Box8 amidst the current demonetization
scenario should open a new window for the start up ecosystem.
payment has been a challenge for all e-commerce companies and other internet
enabled services. This innovation from Box8 amidst the current demonetization
scenario should open a new window for the start up ecosystem.
Talking about the simplicity of the operation, Amit Raj, Co-founder, Box 8, commented “It does not require any
hardware or card swiping machine. The customer post receiving his order can
again go back to the order summary and choose to pay online. Once the payment
is processed, the delivery professional will also get a notification regarding
same”.
hardware or card swiping machine. The customer post receiving his order can
again go back to the order summary and choose to pay online. Once the payment
is processed, the delivery professional will also get a notification regarding
same”.
This feature will provide great leverage to the modern Indian customer
who does not mind paying online but would feel much more comfortable doing so
post the receipt. This flexibility should also encourage more people to try
online mediums.
who does not mind paying online but would feel much more comfortable doing so
post the receipt. This flexibility should also encourage more people to try
online mediums.
