 |
| MYEARTH product family |
Dubai, UAE, March 28, 2020- MYEARTH is driving innovation by launching
a starch-based fully compostable product lineup that is totally organic and soluble
in water, thereby
supporting UAE’s vision 2021 which aims to create and maintain
a sustainable environment.
MYEARTH is the first-ever UAE homegrown company to offer organic
alternatives to plastic products. In recent times, we have witnessed an
increased awareness around plastic pollution across the globe. Many countries
are banning single use plastics including UAE who have taken strong measures
like applying surcharges on plastic usage, encouraging awareness campaigns and
promoting alternatives to discourage its use.
alternatives to plastic products. In recent times, we have witnessed an
increased awareness around plastic pollution across the globe. Many countries
are banning single use plastics including UAE who have taken strong measures
like applying surcharges on plastic usage, encouraging awareness campaigns and
promoting alternatives to discourage its use.
According to Manoj Kumar, CEO of MYEARTH, “Each and every individual
bears the responsibility to change what we seek. Our company is not looking at
merely a supplier-buyer relationship in the UAE market. We are looking for
partners in every sphere who share our common concerns, objectives and the
passion for a sustainable future”
bears the responsibility to change what we seek. Our company is not looking at
merely a supplier-buyer relationship in the UAE market. We are looking for
partners in every sphere who share our common concerns, objectives and the
passion for a sustainable future”
As an increasing number of countries are banning single-use plastics,
the search for a viable alternative has started. Cloth and paper-based products
are currently being advocated as close alternatives, but they lack the
universal application of plastic products. Plus, their production costs are
much higher, and consequently, so is their environmental impact.
the search for a viable alternative has started. Cloth and paper-based products
are currently being advocated as close alternatives, but they lack the
universal application of plastic products. Plus, their production costs are
much higher, and consequently, so is their environmental impact.
MYEARTH noticed the gap between versatility and affordability of
plastics alternatives and thus decided to create a concept that essentially incorporates
the best of both sides. With the aim to sensitize people to the issue of
plastic and micro-plastic pollution, they are offering a truly organic and eco-friendly
alternative that helps reduce all plastic waste even from the production
process.
plastics alternatives and thus decided to create a concept that essentially incorporates
the best of both sides. With the aim to sensitize people to the issue of
plastic and micro-plastic pollution, they are offering a truly organic and eco-friendly
alternative that helps reduce all plastic waste even from the production
process.
By creating a starch-based product line that has been certified ISO
17088 for biodegradation, including shopping bags, garbage bags, landscaping
sheets, straws, boxes among others it looks and feels the same as plastic but
the change is on the environmental impact.
17088 for biodegradation, including shopping bags, garbage bags, landscaping
sheets, straws, boxes among others it looks and feels the same as plastic but
the change is on the environmental impact.
Because the products are made organically from starch, it doesn’t have
the adverse effects of plastic! Another element of the production is that it is
sustainable and environmentally-friendly which means the material is
biodegradable and compostable. Further, since it is soluble in water, it won’t
cause choking of water streams or present any hazard to the marine life.
the adverse effects of plastic! Another element of the production is that it is
sustainable and environmentally-friendly which means the material is
biodegradable and compostable. Further, since it is soluble in water, it won’t
cause choking of water streams or present any hazard to the marine life.
To combat the plastic bags pollution menace many countries have introduced
Biodegradable plastics, which eventually result into a bigger problem. These
products further break down into micro-plastics, thus inadvertently getting
into the food chain and consumed by humans and animals. According to a National
Geographic research, humans might be consuming around 90,000 pieces of Micro
plastics each year. This is leading to severe environmental issues and many
health hazards in humans, animals and marine life.
Biodegradable plastics, which eventually result into a bigger problem. These
products further break down into micro-plastics, thus inadvertently getting
into the food chain and consumed by humans and animals. According to a National
Geographic research, humans might be consuming around 90,000 pieces of Micro
plastics each year. This is leading to severe environmental issues and many
health hazards in humans, animals and marine life.
The company goes on to discuss their plan by saying, “Going organic was
the best bet but it presented the challenge of developing a product which is
affordable and has the advantages of plastics. This challenge has been
addressed through a Starch based completely organic water-soluble product. We
shall be soon commercializing this product on a large scale in UAE, GCC and
beyond.”
the best bet but it presented the challenge of developing a product which is
affordable and has the advantages of plastics. This challenge has been
addressed through a Starch based completely organic water-soluble product. We
shall be soon commercializing this product on a large scale in UAE, GCC and
beyond.”
Currently, the company will focus on large scale production and
distribution. The production facility in UAE will commence in the near future.
With production costs being just slightly above single-use plastics, it’s the
most affordable option out of all other plastic alternatives.
distribution. The production facility in UAE will commence in the near future.
With production costs being just slightly above single-use plastics, it’s the
most affordable option out of all other plastic alternatives.
MYEARTH is preparing to expand the scale of production in the near
future, which will drive the costs down and match those of single-use plastics.
future, which will drive the costs down and match those of single-use plastics.
MYEARTH
is currently focusing on a B2B business model, primarily operating through
partnerships with commercial entities such as Seguro, AFMED, Print boutique LLC
etc. to name a few as well as NGOs and government bodies.
is currently focusing on a B2B business model, primarily operating through
partnerships with commercial entities such as Seguro, AFMED, Print boutique LLC
etc. to name a few as well as NGOs and government bodies.
Their hope is for the UAE to support the initiative and incentivize
other regions and nations to accept the environmentally conscious alternative
and expand its offering into European, African, and Asian markets.
other regions and nations to accept the environmentally conscious alternative
and expand its offering into European, African, and Asian markets.
The UAE is moving away from single-use plastics, and with more
conscious buyers MYEARTH is delivering much better alternatives that are truly
going to change the game, as well as the planet!
conscious buyers MYEARTH is delivering much better alternatives that are truly
going to change the game, as well as the planet!
