by that had an opportunity to work closely with Ms. Ekta Kapoor. This was
followed by working with one of the top PR firms of India. In 2012, I had a
back injury and I couldn’t continue with my fulltime job. This led to the
foundation of All Bout Communication. Today, we handle some of the leading
brands and women entrepreneurs of India. All bout Communication, a boot strap
startup, has showcased a consistent growth of 30% per annum since foundation.
definitely carved a path for themselves and have given so many women an ideal
to look up to.
work very closely with women entrepreneurs and professionals. Most of these
women are all rounders who take care of their families, babies and have a full
time career. To acknowledge these power women we know, we plan to send them
power hampers which will have items that a power woman needs on an everyday
women around the world on this occasion?
making decisions due to social pressure even if it doesn’t make them happy. I
feel for a better society, women should be allowed to be who they are and do
what they want. The world has changed a lot over last few decades and my
message to all those talented women is ‘Don’t
do something that does not make you happy just to fit into the perfect societal
image created for you’
could be the choice to get married and become a full time homemaker and raise a
family or it could be the choice to not have kids or make a career. A woman who
has the option to be whatever she wants in any size, shape or color and be
accepted for who she is, is women empowerment to me.
of that I have seen many highly educated women making life choices that are
under society pressure. I feel more and more parents need to encourage their
daughters to take charge of their lives and work on making them financially
independent then making them ‘shadi ready’. A financially independent woman
knows how to provide for herself in any dynamics and after all that is the
hope to see All Bout Communication emerge as one of the leading PR firms of the
country while retaining our roots and culture. For me, success of an
organization comes from its culture and so far we have achieved a very unique
way of working as a firm.
|Vedaxari Joshi, Founder, All ‘Bout Communication