ST Bureau
Singapore
“We are a performance marketing company
that develops customer acquisition programs by aligning our clients’ business
goals. With that, we run campaigns using the most relevant effective channels in
various publisher verticals. We create programs that focus on customers, sales,
and sustainable growth – and implement models that reward publishers who refer
successful transactions with a share of that sale.”- Gerald Young, CMO, Involve
Asia.
that develops customer acquisition programs by aligning our clients’ business
goals. With that, we run campaigns using the most relevant effective channels in
various publisher verticals. We create programs that focus on customers, sales,
and sustainable growth – and implement models that reward publishers who refer
successful transactions with a share of that sale.”- Gerald Young, CMO, Involve
Asia.
Involve Asia is a performance
marketing company that focuses on clearly defined and measurable business
objectives. The company works with over 400 e-commerce companies to market their
campaigns by offering incentives which are tied to their business objectives
such as commissions for sales, bounties for leads and so on. They are currently
in 6 countries – Malaysia, Singapore, Thailand, Indonesia, Philippines, and
Vietnam.
marketing company that focuses on clearly defined and measurable business
objectives. The company works with over 400 e-commerce companies to market their
campaigns by offering incentives which are tied to their business objectives
such as commissions for sales, bounties for leads and so on. They are currently
in 6 countries – Malaysia, Singapore, Thailand, Indonesia, Philippines, and
Vietnam.
In an exclusive interview with Startup
Terminal; Gerald Young, CMO, Involve Asia provides more insight about the
company and future goals.
Terminal; Gerald Young, CMO, Involve Asia provides more insight about the
company and future goals.
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Excerpts:
ST:
Tell us more about Involve Asia.
Tell us more about Involve Asia.
Involve Asia is a performance
marketing company that focuses on clearly defined and measurable business
objectives. We work with over 400 e-commerce companies (the list is growing at a
rapid rate!) to market their campaigns by offering incentives which are tied to
their business objectives such as commissions for sales, bounties for leads and
so on. We’re currently in 6 countries – Malaysia, Singapore, Thailand,
Indonesia, Philippines, and Vietnam.
marketing company that focuses on clearly defined and measurable business
objectives. We work with over 400 e-commerce companies (the list is growing at a
rapid rate!) to market their campaigns by offering incentives which are tied to
their business objectives such as commissions for sales, bounties for leads and
so on. We’re currently in 6 countries – Malaysia, Singapore, Thailand,
Indonesia, Philippines, and Vietnam.
ST:
How do you create a win-win situation for web, mobile and social media
publishers and for leading businesses as well?
How do you create a win-win situation for web, mobile and social media
publishers and for leading businesses as well?
The adoption of affiliate marketing is
driven by mainstream publishers adopting the model, as well as an increase in
earned media value in social networks. For many businesses, affiliate ad
spending has an increasingly large impact on e-commerce orders – ranking high up
within the top 5 paid channels for advertisers.
driven by mainstream publishers adopting the model, as well as an increase in
earned media value in social networks. For many businesses, affiliate ad
spending has an increasingly large impact on e-commerce orders – ranking high up
within the top 5 paid channels for advertisers.
Involve Asia facilitates the
relationship between publishers and businesses through our proprietary tech
stack and know-how in the affiliate space. We consult and execute network-wide
strategies for businesses resulting in incredible return-on-advertising-spend
as well as identify relevant and targeted opportunities within a publisher’s
medium. We offer the tools and analytics necessary for publishers and
advertisers alike to track which programs do well based on their niche,
vertical, and focus, and action-plans to optimise the channel for customer
acquisition.
relationship between publishers and businesses through our proprietary tech
stack and know-how in the affiliate space. We consult and execute network-wide
strategies for businesses resulting in incredible return-on-advertising-spend
as well as identify relevant and targeted opportunities within a publisher’s
medium. We offer the tools and analytics necessary for publishers and
advertisers alike to track which programs do well based on their niche,
vertical, and focus, and action-plans to optimise the channel for customer
acquisition.
Both sides of the coin benefit from
our deep industry knowledge as well as technology, and they go on to develop
high-generating revenue streams for all parties via the affiliate channel. Us,
included!
our deep industry knowledge as well as technology, and they go on to develop
high-generating revenue streams for all parties via the affiliate channel. Us,
included!
ST: Can you explain your business model? How do you generate revenue streams?
We are a performance marketing company
that develops customer acquisition programs by aligning our clients’ business
goals. With that, we run campaigns using the most relevant effective channels
in various publisher verticals.
that develops customer acquisition programs by aligning our clients’ business
goals. With that, we run campaigns using the most relevant effective channels
in various publisher verticals.
We create programs that focuses on
customers, sales, and sustainable growth – and implement models that reward
publishers who refer successful transactions with a share of that sale.
customers, sales, and sustainable growth – and implement models that reward
publishers who refer successful transactions with a share of that sale.
We provide publishers a unique
advantage to hedge against the volatility of ad-pricing models by choosing and
recommending which affiliate programs that will actually help them generate
revenue based on their site.
advantage to hedge against the volatility of ad-pricing models by choosing and
recommending which affiliate programs that will actually help them generate
revenue based on their site.
Our framework allows publishers to
generate revenue based on their specialty, and clients to achieve theirs by
tapping into similar-to-core audiences from all the channels that run their
program(s).
generate revenue based on their specialty, and clients to achieve theirs by
tapping into similar-to-core audiences from all the channels that run their
program(s).
ST:
How has your entrepreneurship journey been so far?
How has your entrepreneurship journey been so far?
Firstly, all credit goes to the team
at Involve Asia for getting us this far. Without them, we wouldn’t be where we
are today! Secondly, all hats off to Jimmy’s vision and direction for steering
the company into high gears from the get-go. The journey for all of us has been
rewarding – mainly to see all our efforts paying off. We came in at the right
time and moment when businesses are starting to adopt a performance model that
correlates to their actual bottomline performance. To steal a line from Uber’s CEO
Travis Kalanick, “blood, sweat, and ramen” should describe how much
of effort and focus we have put into this baby! We’ve still got a lot more to
achieve, and you’ll be hearing about us a lot more in the future!
at Involve Asia for getting us this far. Without them, we wouldn’t be where we
are today! Secondly, all hats off to Jimmy’s vision and direction for steering
the company into high gears from the get-go. The journey for all of us has been
rewarding – mainly to see all our efforts paying off. We came in at the right
time and moment when businesses are starting to adopt a performance model that
correlates to their actual bottomline performance. To steal a line from Uber’s CEO
Travis Kalanick, “blood, sweat, and ramen” should describe how much
of effort and focus we have put into this baby! We’ve still got a lot more to
achieve, and you’ll be hearing about us a lot more in the future!
ST:
Do you really think Affiliate marketing has a bright future in terms of driving
business growth and benefiting publishers, bloggers and target customers?
Do you really think Affiliate marketing has a bright future in terms of driving
business growth and benefiting publishers, bloggers and target customers?
Research in other developed markets
will show and tell you that a huge chunk of online spending is largely driven
by content found online. The same can be said about how affiliate marketing
itself is driving a significant amount of e-commerce spend. With today’s
advertising model shifting and changing so rapidly, businesses are looking for
models that are designed to scale. That being said, the affiliate model offers
that blueprint and it helps businesses develop more effective performance
partnerships.
will show and tell you that a huge chunk of online spending is largely driven
by content found online. The same can be said about how affiliate marketing
itself is driving a significant amount of e-commerce spend. With today’s
advertising model shifting and changing so rapidly, businesses are looking for
models that are designed to scale. That being said, the affiliate model offers
that blueprint and it helps businesses develop more effective performance
partnerships.
As the channel itself grows,
publishers of all kinds are now looking into capitalizing that spending by
opting into programs that reward them for pushing a sale. We’ll be seeing more
sales-driven performance campaigns actually being rolled out by marketers as
they recognise the model as a profit-center and publishers are now primed to
make more off their audience-base rather than just relying on a volatile
ad-pricing model.
publishers of all kinds are now looking into capitalizing that spending by
opting into programs that reward them for pushing a sale. We’ll be seeing more
sales-driven performance campaigns actually being rolled out by marketers as
they recognise the model as a profit-center and publishers are now primed to
make more off their audience-base rather than just relying on a volatile
ad-pricing model.
Lastly, affiliate marketing isn’t just
an e-commerce company’s strategy. It’s also slowly but surely becoming a brand’s
marketing objective, and we’re beginning to see more attention being paid in
this space – opening up more lucrative revenue streams for publishers who
previously did not have the chance to run these kinds of campaigns in the first
place.
an e-commerce company’s strategy. It’s also slowly but surely becoming a brand’s
marketing objective, and we’re beginning to see more attention being paid in
this space – opening up more lucrative revenue streams for publishers who
previously did not have the chance to run these kinds of campaigns in the first
place.
ST:
Would you like to give some tips to young aspiring Internet marketers,
affiliate marketers, blogging and startup enthusiasts?
Would you like to give some tips to young aspiring Internet marketers,
affiliate marketers, blogging and startup enthusiasts?
Experiment a lot. And then fail fast.
Then when you find your winners – double down on them like there’s no tomorrow.
Either way, data will lead you to the light at the end of the tunnel.
Then when you find your winners – double down on them like there’s no tomorrow.
Either way, data will lead you to the light at the end of the tunnel.
ST:
What are your future plans?
What are your future plans?
We’re constantly experimenting with
new tools and methods to help increase a publisher’s yield. So we’re really
focused on doing that and introducing new line products to do just that for
them. On the other hand, we’re also diving deep into finding more new ways to
help our clients increase their sales. It’s an exercise that’s ongoing and one
that we pride ourselves in paying a lot of attention on.
new tools and methods to help increase a publisher’s yield. So we’re really
focused on doing that and introducing new line products to do just that for
them. On the other hand, we’re also diving deep into finding more new ways to
help our clients increase their sales. It’s an exercise that’s ongoing and one
that we pride ourselves in paying a lot of attention on.
But in terms of which market and what
we’ll be launching big next, I suppose you’ll just have to read the news for
that one.
we’ll be launching big next, I suppose you’ll just have to read the news for
that one.
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