announces that 500 Startups, one of Silicon Valley’s most active and
influential investors, has joined its mission to unlock CRM for B2C brands and
retailers. MyFavorito is an open CRM-tech platform, built for brands and
retailers to establish highly active, personal relationships with their
millions of customers and increase store visits and sales significantly.
Initial customers such as McDonald’s and Diageo built 20 times more customer
relationships on MyFavorito than on typical ad-tech / social media platforms
and achieved much higher engagement rates. Teaming up with 500 Startups now
gives MyFavorito access to invaluable resources to unlock CRM for many more B2C
customers in North America and worldwide.
one-to-many marketing is broken for most brands and retailers and does not
provide significant growth potential anymore. MyFavorito enables them to unlock
their number one growth driver: Highly active, personal relationships with
their millions of customers. Reaching the right customer at the right time with
the right message or offer generates additional store visits, loyalty,
referrals, sales and ultimately growth. CRM is a standard in the B2B world.
With MyFavorito we offer B2C companies a ready-to-go, DIY platform to use the
very same principles,” says , CEO and co-founder of MyFavorito.
customers and a major contributor to its product roadmap, used MyFavorito’s
“irresistible” engagement tools to motivate several 100,000 customers
to download the MyFavorito app and pick their favorite restaurant, thus automatically
building a direct relationship and a fast-growing, 360-degree-view customer
database full of meaningful user profiles – for the first time ever. Some of
their restaurants attracted a business-critical number of 10,000 customer
relationships. MyFavorito’s AI-driven sales engine then generated 25,000
additional store visits in less than a year. The engagement rate was more than
20 times higher than leading Ad-tech and social media platforms. Even more
importantly, with MyFavorito results are clearly measurable store visits and
sales. Not ‘Likes’.
platforms were never built for brands and retailers in the first place and most
of our customers were not impressed with their results. With MyFavorito they
can use instant engagement tools such as loyalty program, viral referral
engine, coupon manager, daily prize draw systems and much more to engage with
their customers like never before,” says Mark Schlenzig, MyFavorito’s CTO