India, August 29, 2019- Brands4Purpose, in partnership with Volunteer4India,
One Impression and Hubhopper, has initiated an impact project to aggregate
diverse & powerful conversations on ‘Issues of the Urban Woman’. The
initiative called #LooTalks, is a cause curated platform aimed at addressing
the issues and concerns of the Urban Women.
project name #LooTalks came from a behavioural insight (predominantly female) –
‘Women consider themselves safe and free in the loo to speak out and discuss
any situation that makes them uncomfortable in public places – restaurant, pub,
office, malls, during travel and so on. And she opens up to speak about things
with other women present in the loo, or the friend or colleague who accompanies
her to the loo’. The word Loo in #LooTalks is a metaphor for safe space for
project is bringing to the forefront the following key areas of conversations-
mental both, self-care and many more.
personal, romantic, family, relatives, marriage, external family and many more
workplace, glass ceiling, mansplaining and many more.
solo travel, daily commuting, eve teasing, molestation, harassment- physical
and mental, and many more.
vision of this project is to convert every space into a safe space for women
through this platform by making sure that the issues currently discussed only
in the loos are brought out in the open and discussed freely. This will widen
the reach of those discussions and will ensure that the conversations reach out
to the men as well. The insecurities, irritations with the norms, rage about
the way they’re treated (or mistreated) by society or patriarchy or misogyny
are all discussed here openly and fearlessly. The measure of success will be
when the platform becomes self-sustained and the conversations are fuelled by
the responses of fellow women- making every space a ‘safe space’ for
discussions by women.
has partnered with One Impression (world’s largest influencer marketing
network) and Hubhopper (India’s largest Podcast platform) and is putting
together an ecosystem of experts, activists, NGOs, women support groups, Social
organisations, government bodies , etc. – working in each of the 4 areas of
conversations to ensure the right intervention at every stage of the
conversation and aid and support every outcome. The project will create an ecosystem
of pop-up events, get-togethers, expert therapy sessions, guided group
discussions etc. to get the conversations accessible by all.
stories have started pouring in already and the project’s Instagram channel is
active with some of these stories . Hubhopper has launched a podcast series on #LooTalks . The first episode is live. We have also tied up with SHEROES and
have started a CHAMPIONS Page on their platform: where
these stories are getting published.
the topic ‘How Mental Health Affects Career’ – was held in Gurugram, which
witnessed the presence of many eminent women personalities. There will be a
series of other on ground and virtual activities in the pipe line as per the
that need to get highlighted and to support positive and realistic action,”
said Ranjoy Dey – Co-Founder & CEO of Brands4Purpose & Volunteer4India.
“The importance of bringing together all stakeholders to converse and inspire
on this has never been greater. We can all do better. We must do better… and
based on our robust conversations, we will. We all need to understand the
issues Women face and take responsibility of our actions. Our initiatives &
voices can create an equal & just society.”
impactful project aimed at ensuring women have access to a safe environment. As
the largest network on influencers, we at One Impression have taken it as our
responsibility to empower women and allow them a platform to discuss their
issues about health, relationships, career & safety” said Shreya Goel, who
leads One Impact, the social-focused arm of One Impression. “Our goal at One
Impact is to work on impact focused campaigns, with the objective of giving
back to the society – we collaborate with organisations to promote causes
the issues of ‘The Urban Woman’. It is a monumental step in the right direction
to bring to light the voices of women and the issues they face. It is only when
such conversations are made mainstream, that we will all be a part of an
equitable society. Hubhopper is proud to provide a platform to these
conversations and voices in the form of audio.” – Gautam Raj Anand, CEO, Hubhopper.