and events”, Hitesh
Gossain, Founder & CEO of onspon.com
|Hitesh Gossain, Founder & CEO of onspon.com|
decide to take the path of ‘entrepreneurship’ as your career? Do you remember
any special incident?
at IIM Ahmedabad and realised that despite me being from one of the most
premier institutes of India – it was a challenge. When I took a job and was on
other side – realised sourcing of sponsorships is a equally big challenge.
Hence a perfect opportunity to create a responsive marketplace based on
information arbitrage and knowledge enhancement
briefly tell us more about your startup?
and events. 450+ brands use Onspon to evaluate some fantastic opportunities;
right from a B2C exhibition having 1,00,000 footfalls to a corporate engagement
platform reaching 100+ offices, children content reaching 20,000+ schools, to all major leagues – ISL , IPL , Pro
Kabaddi etc. The problem of sponsorship raising is everywhere – and we
understood it soon.
assessing the best partnership opportunities across 7000+ avenues. The best
part is, that its a marketplace model – hence no ‘sales pitches’ – we are event
agnostic hence brands get what they want.
your team at present?
any funding for your startup? Are you planning to attract funding in the near
utilizing them to create products that bridge the technology gap between events
and brands – we shall raise further funds post that.
challenges do you face in your daily professional life?
there was a lot of resistance by the agencies who are brand custodians on media
procurement decisions. Event sponsorships happen to be non-traditional media.
Here my experience of working with one of the biggest EMC organizations came
handy and we created a structure where agencies benefit tremendously from our
algorithms and use it to recommend their clients the best partnership
opportunities – which as almost impossible earlier.
model – brands don’t pay us and we charge for the incremental value which we
add to the events.
yourself in next 2 years from now?
global partnerships. We have following plan for next year:
We are launching exclusive B2B sponsorship marketplace
Launching a 24X7 call centre for events
Technology backbone creation for events to better coordinate on
their technology needs – engagement with all event stakeholders in backend
paying clients – we would definitely look for a second round once the gap
starts coming between the cash outflow and projected revenues – we don’t see
that happening for next 12 months at least as our revenue pipeline growth is
also very promising.
hobbies in your personal life? Which is your favorite holiday destination?
my favourite destinations are Istanbul, Paris and Bangkok.