a mobile app, curates the offline shopping options available near customers
based on their profiles and preferences. It is your offline shopping partner
which tells you the 3 Ws– What to shop, When to shop and Where to shop from! It
enables shoppers to locate, explore and plan their shopping trips.
Interestingly, it serves you relevant curation and timely shopping feeds. The
best part about this app is that you are notified about the related trends
offered by the stores near you. Shopholix allows you to virtually browse the
latest fashion and stay connected with your favourite stores.
mobile app brings you to the city of Mumbai – where you can discover malls,
markets, stores, products, exhibitions, boutiques and much more.
founded by Hemant Upadhyay, former Managing consultant at Hay Group and now CEO
of Shopholix; Abhinav Midha, former director at Food Intellect, Pvt and now
Chief Business Officer; and Chinmay Bhatt, founder of Indiyra and Chief
Marketing officer at Shopholix.
interview with Startup Terminal; Chinmay
Bhatt, Chief Marketing officer at Shopholix
shares more insights about the app and future goals.
and consumer has explored many opportunities. Over the last 2 decades, we have
seen this wave of evolution moving up and down. Out of the couple of waves we
have witnessed in our lifetime, e-commerce was the recent one and it came at
the right time for us. We observed the wave carefully sitting on the fence and
as billions of dollars were invested, making it the biggest wave till date, we
were busy exploring the future.
founding team; have worked over 10 years across sectors- retail, brick and
mortar, business, consulting, and technology. When we discussed this evolution
and how it’s impacting each of the above vertical, we were very excited to have
a strong business case. And we started the journey in July 2015.
|L to R: Abhinav Midha, Hemant Upadhyay, Chinmay Bhatt|
ST: Please tell us more about your organization.
experience and driven by passion. We are the new-age digital experts with a stronghold in brick and mortar retail. The team is a careful mix of business
intelligence, digital awareness, design innovation, and organizational
processes. At our Lower Parel office, you would see an amazing amalgamation of
generation X and generation Y and how they are working together to design a
viable business model.
in your sector?
offline brick and mortar clearly lack shopper engagement. Also, interacting
with the e-commerce players, the new age shopper has evolved and seeks
relevance. The online fashion market is estimated to treble by 2020, to reach
$12-$14 billion. This will translate to a significant 11%-12% share of the
total fashion market. Also by 2020, nearly half the fashion buyers will be
digitally influenced. Digital influence in fashion has grown more than 5x since
2013. 40%-50% of branded spends are already digitally influenced.
entrepreneurship journey so far?
Though it shouldn’t be rude to conclude that the Indian startup ecosystem has
and is going through its thick times, we believe, our journey has been very
rewarding both tangibly and intangibly.
to day professional life, if any?
spirits have always encountered violent opposition from mediocre minds.
Mediocrity is by far the biggest challenge in any entrepreneurial journey and
we face it day to day in our professional life”.
ST: How big is your team? Are you planning to hire more?
cricket teams now, with over 22 strong players already onboard. We are always
on a lookout for people and with our growing traction, we are receiving amazing
profiles every day across our social media platforms.
BCG by 2020, nearly half the fashion buyers will be digitally influenced – we
want to play a major role in making that happen for offline, brick, and mortar
stores. Also, from a business standpoint, we plan to be present in all metros by