ST Bureau
Mumbai
To enhance and complement the overall movie going
experience, India’s largest entertainment ticketing platform – BookMyShow, has
expanded its ‘MyCoupons’ offering to 45 cities across India. MyCoupons are
exclusive and free discount coupons that can be availed at popular restaurants
& cafes in the vicinity of the cinema a user is visiting. With a validity
of two days (including the day of the movie show), a user can pick upto two
Free MyCoupons right after making the seat selection on BookMyShow and redeem at
their preferred restaurant or café, by simply showing the received e-mail or
SMS to avail fabulous discounts.
experience, India’s largest entertainment ticketing platform – BookMyShow, has
expanded its ‘MyCoupons’ offering to 45 cities across India. MyCoupons are
exclusive and free discount coupons that can be availed at popular restaurants
& cafes in the vicinity of the cinema a user is visiting. With a validity
of two days (including the day of the movie show), a user can pick upto two
Free MyCoupons right after making the seat selection on BookMyShow and redeem at
their preferred restaurant or café, by simply showing the received e-mail or
SMS to avail fabulous discounts.
BookMyShow piloted this offering in Mumbai and Pune
in 2016 and in a span of just 10 months has expanded
MyCoupons across 45 cities, which include all metros, mini-metros and cities
such as Lucknow, Jalandhar, Warangal, Vizag, Mangalore and Jaipur among
others.BookMyShow has partnered with more than 1500 food retail brands right
from local city food joints to popular national chains including McDonald’s
(Hardcastle Restaurants), Chaayos, Mainland China, Dunkin Donuts, Barbeque
Nation, Subway, Bikanerwalaetc. to cover a combined 5000+ outletsaround 1000+
cinemas across these cities. The offering, which was earlier available
through bookings made on BookMyShow website, can now also be availed through
BookMyShow Android & iOS apps.
in 2016 and in a span of just 10 months has expanded
MyCoupons across 45 cities, which include all metros, mini-metros and cities
such as Lucknow, Jalandhar, Warangal, Vizag, Mangalore and Jaipur among
others.BookMyShow has partnered with more than 1500 food retail brands right
from local city food joints to popular national chains including McDonald’s
(Hardcastle Restaurants), Chaayos, Mainland China, Dunkin Donuts, Barbeque
Nation, Subway, Bikanerwalaetc. to cover a combined 5000+ outletsaround 1000+
cinemas across these cities. The offering, which was earlier available
through bookings made on BookMyShow website, can now also be availed through
BookMyShow Android & iOS apps.
Marzdi Kalianiwala, VP-
Business Intelligence and Marketing, BookMyShow said, “Movie watching
in India is not just an activity but rather an experience that we share with
friends and family. In most cases, this experience remains incomplete unless we
eat out with them either before or after the movie. Since we know when and
where our user is consuming the content, we are able to ensure that relevant
and highly contextual offers are targeted towards them, thus strengthening the
overall proposition through MyCoupons for our users. We have witnessed an extremely warm and rapid
response to MyCoupons across all markets, with adoption rates growing at as
high as 200% month-on-month.We are now aggressively working towards
expanding this to other markets and delighting many more users with our
offering.”
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Business Intelligence and Marketing, BookMyShow said, “Movie watching
in India is not just an activity but rather an experience that we share with
friends and family. In most cases, this experience remains incomplete unless we
eat out with them either before or after the movie. Since we know when and
where our user is consuming the content, we are able to ensure that relevant
and highly contextual offers are targeted towards them, thus strengthening the
overall proposition through MyCoupons for our users. We have witnessed an extremely warm and rapid
response to MyCoupons across all markets, with adoption rates growing at as
high as 200% month-on-month.We are now aggressively working towards
expanding this to other markets and delighting many more users with our
offering.”
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