ST Bureau
New Delhi
Goibibo, India’s leading online travel booking platform, has launched ‘One
View” on its Android and iOS Apps. The Goibibo app now launches with a simple
default question: “Where do you want to Go?” Based on the choice of the
traveler’s destination the app delivers a single consolidated view of: Multiple
transportation forms ranging from Air, Bus, Cabs & Shared Cars with real
time prices and bookable inventories; Accommodation options ranging from hotels
to home stays; Trending Question and answers about the destination that are
generated by travelers; user’s “goContacts” that have travelled to that
destination, backed with the ability for the user to ask questions to their
contacts.
View” on its Android and iOS Apps. The Goibibo app now launches with a simple
default question: “Where do you want to Go?” Based on the choice of the
traveler’s destination the app delivers a single consolidated view of: Multiple
transportation forms ranging from Air, Bus, Cabs & Shared Cars with real
time prices and bookable inventories; Accommodation options ranging from hotels
to home stays; Trending Question and answers about the destination that are
generated by travelers; user’s “goContacts” that have travelled to that
destination, backed with the ability for the user to ask questions to their
contacts.
The launch of this feature by Goibibo is to enable users to compare
prices of different transportation forms and accommodations; engage with their
social network and the community to plan their trip and at the same time make
seamless bookings all in a single view. As an example: a user can travel from
Delhi to Jaipur via Air, Cab or Bus at different price points and durations. In
a traditional online travel context, the user could not compare price and time
in a single view of various forms of transportation. This feature now enables
the travelers to compare and book, get fare trends all in a consolidated view
backed by social planning tools.
prices of different transportation forms and accommodations; engage with their
social network and the community to plan their trip and at the same time make
seamless bookings all in a single view. As an example: a user can travel from
Delhi to Jaipur via Air, Cab or Bus at different price points and durations. In
a traditional online travel context, the user could not compare price and time
in a single view of various forms of transportation. This feature now enables
the travelers to compare and book, get fare trends all in a consolidated view
backed by social planning tools.
Goibibo has witnessed a 30% increase its conversion rates since the
launch of this feature. The app has already recorded more than 1 million
community generated Questions and
Answers, making this tool powerful for travel planning and booking. Goibibo is
a top ranked app on both Android and iOSs and has recorded more than 20 million
downloads.
launch of this feature. The app has already recorded more than 1 million
community generated Questions and
Answers, making this tool powerful for travel planning and booking. Goibibo is
a top ranked app on both Android and iOSs and has recorded more than 20 million
downloads.
Commenting on the
launch, Ashish Kashyap,
Founder of Goibibo, said, “This is yet
another industry first launch from Goibibo. It is in line with our philosophy of
delivering the fastest booking experience and leveraging the power of mobile.
This feature uses location, community and phone graph to deliver this
experience. Going forward we want to bring AI and hyper personalization to this
tool. This is also an example of an attempt by us to reimagine the travel
booking experience”
launch, Ashish Kashyap,
Founder of Goibibo, said, “This is yet
another industry first launch from Goibibo. It is in line with our philosophy of
delivering the fastest booking experience and leveraging the power of mobile.
This feature uses location, community and phone graph to deliver this
experience. Going forward we want to bring AI and hyper personalization to this
tool. This is also an example of an attempt by us to reimagine the travel
booking experience”
