a Delhi-based Mom & Baby care product startup by Honasa Consumer Pvt. Ltd.,
announces the launch of its extensive range of toxin-free pre-natal and post-natal mother-care products. The new
mama range includes certified toxin free body lotion, body wash, stretch marks
crème, nipple butter, Epsom bath salt, Hair fall control mask, depigmentation
face mask and under eye creme.
Alagh, in December 2016, the startup aspires to reduce parental stress by
providing a range of safe, toxin free international standard products as
solutions to solve various parental problems.
available on Amazon and Nykaa in a price bracket of Rs 349 to 599.
launch, Ghazal Alagh, Co-founder of mamaearth said “Being a working women and a young mother, I understand the stress and the
anxiety that a woman goes through during her pre and post natal phase. Studies
prove that parental stress is second most important drive of child wellbeing.
If a mother is not happy due to problems like pains, sore nipples, hair fall
etc, that stress finally impacts the child as well. We at mamaearth believe that
a happy mama makes for a happy family. Our new range helps resolve some of
these issues, help reduce stress and provide her with the healthiest and safest
solution so that she can continue to move on”.
his gratitude towards the consumer Varun Alagh, Co-founder
of mamaearth said “We are very thankful to our consumer who
believed in our products, made it a huge success and motivated us to launch our
new range of products in Mom-care segment. After the initial success of the brand, we are
now planning to extend our range from online to offline stores, and raise another round of funding very soon, to
unlock the growth and drive top line by investing in marketing, innovation and
his future plan for the company, Varun adds “The Company is planning to expand the business to other online and
offline stores. We have started our offline expansion last month in Delhi NCR
with chains like 98.4 degree pharmacies. Over the next quarter we will expand
to the other top metros across premium pharmacy and baby stores”.
personal care & hygiene market in India is pegged at an almost 1.5 Bn USD
dollar market, growing at a CAGR of 18%. Largely dominated by Johnson &
Johnson, Mamaearth looks to gain the trust of the parents in India to grow this