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Bigo Live ‘Global BIGOer One World Together’ brings together 3.7 million people from 150 countries to raise funds for WHO Solidarity Response Fund

StartUp Terminal Bureau by StartUp Terminal Bureau
August 8, 2021
in News
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Bigo Live ‘Global BIGOer One World Together’ brings together 3.7 million people from 150 countries to raise funds for WHO Solidarity Response Fund
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Mumbai, India, May 18, 2020– Bigo Live, a global leading live streaming platform, has
raised a total of
US$100,000 in donations through its
inaugural ‘Global BIGOer One World
Together’ campaign. All proceeds raised will be donated to the World Health
Organisation (WHO)’s
Solidarity Response Fund by BIGO Technology, the
parent company of Bigo Live.
‘Global BIGOer One World Together’ saw
more than
3.7 Million viewers across the globe tuning into Bigo Live’s music livehouse and
participate in the fundraising.The livehouse featured performances by
close to 100 broadcasters in over 20 countries.
Mike Ong, Vice President of BIGO
Technology

said, “Music is a universal language, it transcends cultures and borders to
spread the message of comfort, hope and unity – something the world needs most
during these trying times. We wanted to bring the world together to support
each other through this crisis through ‘Global BIGOer One World Together’, and
the response has been overwhelming. We are really heartened to see the global
Bigo Live community rallying to contribute to the cause however they can. Every
bit makes a difference and we are humbled to do our part.”
A global cast of talented singers
and musicians from countries across Australia, Asia, including Asia Pacific and
Southeast Asia, Europe and the United States performed over a 24-hour music
livehouse
.
The
six top broadcasters from India included celebrity B
igo Live host & former Indian
Idol contestant – Amit Tandon (Bigo Live ID: AmitTandon) who got the
second highest votes globally with a total vote count
in lakhs, Ada Kyra (Bigo Live ID :
384275320), Akansha (Bigo Live ID: 308219658), Aariyah (Bigo Live
ID: star4sure), Sameer (Bigo Live ID: itz_sameer11), and
Dimple (Bigo Live ID: queendimple).
Besides the live musical
performances, the event also featured a #UnitedatBIGO, where tributes were
paid to healthcare professionals and frontline workers who have led the fight
against COVID-19. A specially commissioned music video with over 100 Bigo Live
broadcasters performing a cover of the Michael Jackson hit “
We are the world” was also released as part of the campaign.
“We
are glad that Bigo Live is able to give back and support our frontline
healthcare professionals and affected communities. As a global platform that
connects and brings people together, it is part of our continued effort and
commitment to contribute to the fight against COVID-19 while also bringing
positivity and joy to our users around the world during this emotional period.
We sincerely thank all participating Bigo Live broadcasters and our users for
making this event a sounding success,” Mike added.
As a
brand, we are committed to extend our support in these trying times to battle
COVID-19, and what better way to bring together people through music. The BIGO
Live platform successfully brought together music lovers from around the globe,
transcending cultural and geographical barriers to show unity and
togetherness,” said Nagesh Banga, Deputy
Country Manager, BIGO LIVE.
“I am
proud to be a part of the Bigo Live family. This experience has been my
privilege and my joy to raise funds to support the global fraternity of
doctors, paramedics and nurses, who are at the forefront of humanity’s fight
against the virus while adding positivity & cheer to millions of people
watching us
” Says
Amit Tandon
, a Bigo
Live
celebrity Host.

Since the start of the outbreak, Bigo Live has
organised various efforts to raise awareness about COVID-19 and bring happiness
to people around the world. Besides the ‘Global BIGOer One World Together’
campaign, Bigo Live has also launched a #STAYATBIGO campaign featuring sharing
sessions with healthcare professionals, performances by local music DJs and
workouts by fitness enthusiasts to help local communities stay fit and healthy
at home. Additionally, Bigo Live was the first to launch cloud clubbing, a
virtual live stream music experience, to communities in Southeast Asia,
Australia and New Zealand.

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