India, March 03, 2020- mFilterIt, the fastest growing ad-fraud elimination and
brand safety solutions company today revealed its measurable impact helping
advertisers save millions of dollars spent on marketing. The total savings for brands across 14
countries, where it is serving leading advertisers in the digital space, is
pegged at a little over $30 million for 2019.
Relan, Director & Co-Founder, mFilterIt sharing more on the achievements of
2019, said, “Our two-pronged strategy of diversifying in new domains within
India and intensifying global expansion helped us achieve grow the impact by
over 250%. This is backed by a strong
R&D and product development capabilities leveraging Data Analytics, Machine
Learning and AI.”
would like to take a moment to thank our clients, who are leaders in their own
domains for choosing mFilterIt to add trust to their digital journey,” added
also shared some key trends about the ad-fraud and brand safety challenges that
impact every brand having a digital presence.
Some of the emerging trends include-
and Brand Safety are now increasingly being discussed at Boardroom levels. Evolved digital organisations are no longer
seeing it as an isolated marketing problem.
which are just riding on the digital journey and building an omni-channel
presence having lean legacy of digital marketing are most vulnerable. These brands, especially in FMCG and other
traditionally offline channel-based markets need to increase awareness about
ad-fraud and also acquire skills and solutions to handle it effectively.
are using a hybrid technique mixing Click Spam with Fake Devices to reflect a
genuine traffic trend to align with the expected KPIs while continuing with the
fake and invalid traffic.
is polluting the enterprise ERP including CRMs of organisations resulting in
wrong planning as well as waste of precious time and other resources going
after unachievable goals and objectives.
user acquisition is the main affected point of customer journey, fraudsters are
increasingly bringing down the experience through the customer life cycle
impacting engagement, re-engagement as well as re-targeting.
is giving wrong picture to investors about digital businesses including app-led
start-ups which is a risk factor having a direct bearing on the expected
top level priorities for 2020, mFilterIt revealed that it sees a lot of
opportunity in BFSI, FMCG and other sectors who are late entrants into digital
ecosystem in India. For them, the
ad-fraud challenges are not only confined to marketing fraud but also resulting
in several types of business frauds. The
other area of opportunity is the global expansion where the company will
continue to invest in high growth markets of South East Asia and the Middle
East, besides marking entry in mature markets like US and Europe.