StartUp Terminal
No Result
View All Result
Saturday, March 6, 2021
  • Login
  • Home
  • News
    • Tie-up
    • People Movement
    • Tie-up
    • Launch
    • Funding
  • Interview
  • Opinion
  • Feature
  • Events
  • Variety
  • Video
Subscribe
StartUp Terminal
No Result
View All Result
">
Home Variety

mFilterIt Saves Advertisers over $30 Million in 2019

by StartUp Terminal Bureau
March 3, 2020
in Variety
0
mFilterIt Saves Advertisers over $30 Million in 2019
154
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter
">
Gurugram,
India, March 03, 2020- mFilterIt, the fastest growing ad-fraud elimination and
brand safety solutions company today revealed its measurable impact helping
advertisers save millions of dollars spent on marketing.  The total savings for brands across 14
countries, where it is serving leading advertisers in the digital space, is
pegged at a little over $30 million for 2019.
Amit
Relan, Director & Co-Founder, mFilterIt sharing more on the achievements of
2019, said, “Our two-pronged strategy of diversifying in new domains within
India and intensifying global expansion helped us achieve grow the impact by
over 250%.  This is backed by a strong
R&D and product development capabilities leveraging Data Analytics, Machine
Learning and AI.”
“We
would like to take a moment to thank our clients, who are leaders in their own
domains for choosing mFilterIt to add trust to their digital journey,” added
Amit.
mFilterIt
also shared some key trends about the ad-fraud and brand safety challenges that
impact every brand having a digital presence. 
Some of the emerging trends include-
Ad-Fraud
and Brand Safety are now increasingly being discussed at Boardroom levels.  Evolved digital organisations are no longer
seeing it as an isolated marketing problem.
Brands
which are just riding on the digital journey and building an omni-channel
presence having lean legacy of digital marketing are most vulnerable.  These brands, especially in FMCG and other
traditionally offline channel-based markets need to increase awareness about
ad-fraud and also acquire skills and solutions to handle it effectively.
Fraudsters
are using a hybrid technique mixing Click Spam with Fake Devices to reflect a
genuine traffic trend to align with the expected KPIs while continuing with the
fake and invalid traffic.
Ad-Fraud
is polluting the enterprise ERP including CRMs of organisations resulting in
wrong planning as well as waste of precious time and other resources going
after unachievable goals and objectives.
While
user acquisition is the main affected point of customer journey, fraudsters are
increasingly bringing down the experience through the customer life cycle
impacting engagement, re-engagement as well as re-targeting.
Ad-Fraud
is giving wrong picture to investors about digital businesses including app-led
start-ups which is a risk factor having a direct bearing on the expected
returns.
Sharing
top level priorities for 2020, mFilterIt revealed that it sees a lot of
opportunity in BFSI, FMCG and other sectors who are late entrants into digital
ecosystem in India.  For them, the
ad-fraud challenges are not only confined to marketing fraud but also resulting
in several types of business frauds.  The
other area of opportunity is the global expansion where the company will
continue to invest in high growth markets of South East Asia and the Middle
East, besides marking entry in mature markets like US and Europe.

Tags: Variety
  • Trending
  • Comments
  • Latest
Five Management Consultancy Trends for 2021

Five Management Consultancy Trends for 2021

November 4, 2020
Arianna Pacchiarotti

International Women’s Day: Interview with Arianna Pacchiarotti

March 5, 2021
Samina Yusuf

International Women’s Day: Interview with Samina Yusuf, Manager, Pixcom Group of Companies

February 25, 2021
Subrata Nag, Co-Founder, Chairman & MD, True Frog

True Frog: An Environment-Friendly Personal Care Brand from Earthy Blend

February 13, 2021
Cashcow aims to become India’s No. 1 Fintech Company in next 3 years

Cashcow aims to become India’s No. 1 Fintech Company in next 3 years

4
“Discount Kitna Milega” a Fast-Growing Online Marketplace in India. Though it’s fairly new to the E-commerce space, yet it’s doing incredibly well

“Discount Kitna Milega” a Fast-Growing Online Marketplace in India. Though it’s fairly new to the E-commerce space, yet it’s doing incredibly well

3
Interview: Mitali Srivastava, Co-Founder and Managing Partner at Utopeia

Interview: Mitali Srivastava, Co-Founder and Managing Partner at Utopeia

2
LatestOne.com plans to go global and aim to find themselves uniquely positioned in emerging economies

LatestOne.com plans to go global and aim to find themselves uniquely positioned in emerging economies

1
Aisha Saraf Kothari

International Women’s Day: Interview with Aisha Saraf Kothari

March 6, 2021
Kristy Chong, CEO and Founder of Modibodi®

International Women’s Day: Interview with Kristy Chong, CEO and Founder of Modibodi®

March 6, 2021
Bex Gold, Founder of The Department of Brands

International Women’s Day: Interview with Bex Gold, Founder of The Department of Brands

March 6, 2021
Ilica Chauhan

International Women’s Day: Interview with Ilica Chauhan, Vice-President at P.C. Financial Services

March 6, 2021

Search News Item Here

No Result
View All Result

Email ID

editorial@startupterminal.com

Categories

  • Acquisition
  • Events
  • Feature
  • Funding
  • Interview
  • Launch
  • News
  • Opinion
  • People Movement
  • Singapore Startup News
  • Tie-up
  • UAE Startup News
  • UK Startup News
  • Uncategorized
  • Variety
  • Video

Site Navigation

  • Home
  • About Us
  • Corporate News (AF)
  • Advertise
  • Contact Us
  • Corporate News (IN)
  • Privacy Policy

Global News Portal on Technology, Business, and Startups.

© 2021 Startup Terminal - Global News portal on Technology, Business, and Startups by Startup Terminal.

No Result
View All Result
  • Home
    • Home
  • News
  • Interview
  • Variety
  • Funding
  • Events
  • Opinion

© 2021 Startup Terminal - Global News portal on Technology, Business, and Startups by Startup Terminal.

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?