ST Bureau
Mumbai
LECHAL, the world’s first haptic-based
interactive insoles today announced its partnership with Tata-owned consumer
durables retail chain – Croma for its offline distribution. Priced at INR
6,999, Lechal unisex insoles will be available at all Croma outlets across
Mumbai, Delhi, Bangalore and Hyderabad. This alliance will also foray Lechal’s
first ever offline distribution in India.
interactive insoles today announced its partnership with Tata-owned consumer
durables retail chain – Croma for its offline distribution. Priced at INR
6,999, Lechal unisex insoles will be available at all Croma outlets across
Mumbai, Delhi, Bangalore and Hyderabad. This alliance will also foray Lechal’s
first ever offline distribution in India.
Speaking on the partnership with
Croma, Krispian Lawrence, Founder and CEO Ducere Technologies said “We are
happy to announce our partnership with Croma, one of the biggest consumer
durable retail chains in the country. Earlier this year we announced our
partnership with Amazon Launchpad to boost our online sales and now with Croma
to expand our reach to a wider consumer base. With union of these two big
alliances this year, we truly believe to have a balanced business outcome.”
Croma, Krispian Lawrence, Founder and CEO Ducere Technologies said “We are
happy to announce our partnership with Croma, one of the biggest consumer
durable retail chains in the country. Earlier this year we announced our
partnership with Amazon Launchpad to boost our online sales and now with Croma
to expand our reach to a wider consumer base. With union of these two big
alliances this year, we truly believe to have a balanced business outcome.”
Lechal is one of its kind wearable
technology product that is GPS navigated that helps one track their direction,
keeps a record for their route and checks their fitness levels. The stylish
smart insoles can slip into footwear like any other. By pairing the insoles
with the Lechal app to track Maps via Bluetooth, the user can set a destination
and receive directions via haptic vibrations on his/her feet making any journey
truly hands-free. The Lechal app is available on both android & IOS enabled
devices.
technology product that is GPS navigated that helps one track their direction,
keeps a record for their route and checks their fitness levels. The stylish
smart insoles can slip into footwear like any other. By pairing the insoles
with the Lechal app to track Maps via Bluetooth, the user can set a destination
and receive directions via haptic vibrations on his/her feet making any journey
truly hands-free. The Lechal app is available on both android & IOS enabled
devices.
