A creator at heart, Neha Agarwal, Founder of Digi Acai, is a forward-thinking SEO and Content Marketing Specialist. With more than 11 years of experience in content marketing, she is currently spearheading the Content Marketing and SEO team at Digi Acai. She specialises in ideation for integrated campaigns, social media, influencer marketing and organic content marketing.
Neha founded Digi Acai after realising that Indian e-com startups need more than just package based standard SEO. They need more help, handholding, advice and business oriented organic growth from Search Engines. Within a short span of 7 months, her company has added about 30 clients and the team size has grown to 10. 90% of its clientele includes e-commerce startups. Digi Acai plans to help at least 100 startups in their Organic growth in the next one year.
In an exclusive interaction with Startup Terminal; Neha Agarwal, Founder of Digi Acai shares more insights about her venture, entrepreneurial journey and future goals.
|Neha Agarwal, Founder, Digi Acai|
ST: What was the idea behind launching Digi Acai?
Neha: After engineering, luckily, I worked for 10+ years in startups where I reported directly to founders and entrepreneurs. High packages, big teams didn’t satiate my soul. I tried to startup 2-3 times along with my job but things didn’t work out well. The zeal to do something which I could call mine never died. So, I finally made this move to quit my full-time role as SEO Head of POPxo and started my SEO agency Digi Acai.
ST: Please let us know more about Digi Acai?
Neha: Digi Acai was born after a realization that Indian e-com startups need more than just package based standard SEO. They need more help, handholding, advice and business oriented organic growth from Search Engines. Within a short span of 7 months, we have about 30 clients and a team of 10 wonderful people and some freelancers. 90% of our clientele include e-commerce startups. We plan to help at least 100 startups in their Organic growth in the next one year. We also plan to build AI based tools only for SEO in the coming months. We launched a couple of portals including gyansamadhan.com (lifestyle Hindi magazine) and mummas.in (curated content for millennial moms). We plan to grow these portals organically.
ST: Who are the main target audiences of Digi Acai?
Neha: My ideal audience or I would say customers with whom Digi Acai would be from the Ecommerce sectors and Lifestyle industry.
|Neha with her team
ST: How do you see Digi Acai in the next 2 years from now?
Neha: We see ourselves as a well-established, SEO Agency in India known for their best services and quality deliverables. We want to become a one-stop solution for anything related to SEO and content for startups. I consider 2020 till mid of 2021 as the years to survive. In terms of revenue we will want to achieve a target of 4-5 Cr by the end of 2022.
ST: Do you see any impact of COVID-19 on your business?
Neha: We have e-com startup clients, so yes, we did face some challenges as our clients’ businesses were halted during lockdown. But businesses are investing more in sustainable growth through organic channels after pandemic. So, we aren’t impacted much in terms of client acquisition. In fact, we got many new clients during lockdown itself.