June 14, 2018– HomeLane.com, India’s
leading online home interiors brand today announced that it has raised Rs 24
Crores from Brand Capital, the strategic investment arm of the media giant
Bennett, Coleman and Co. Ltd (the Times Group) in a fresh round of funding. The
startup will deploy the funds to fuel expansion and brand strengthening to
attract customers. HomeLane counts Accel Partners, Sequoia Capital, Baring PE,
Aarin Capital, GrowthStory & RB Investments as it’s investors.
said, “With HomeLane, our goal is to offer our customers a smoother and more
streamlined home designing experience enabled by technology. We have been
working towards offering Indian homebuyers an unbeatable combination of
transparency and predictability, which is unheard of in this largely
unorganized business. We are scaling up well and our association with Brand
Capital will help us further enhance our brand and channelize our national
Hyderabad, Mumbai and Delhi-NCR. The company will be doubling the number of
experience centers in existing markets by end of this year and is looking to
achieve Rs 200 crore in run-rate by March 2019.
“Homelane addresses a key gap and need in the market for home buyers in a
seamless and efficient way. The continued growth in and attraction to private
home ownership will propel Homelane’s market strongly over the coming decade.
Brand Capital is proud to be partnered with Homelane and it’s impressive
online home furnishing market and offers an industry-first 45-day delivery
guarantee for fit-outs. HomeLane’s value proposition is solving the interior
design problem with technology and predictable timelines.