fundraising platform for non-profits and social innovators, has launched a new
venture “Yellow Scooter” for empowering and helping out young,
talented and upcoming artists amidst the lockdown. Yellow Scooter Studio offers fair and transparent business
practices and a new hybrid fundraising model to the artists from the
retain their creative control while making a film dictated by their vision. YSS
will help such filmmakers build their audiences, raise funds through Crowdera –
its crowdfunding platform, and build careers. To begin with, Yellow Scooter Studios plans to reach
out to those filmmakers who wish to make social awareness movies related to
Covid-19. Films having a social message to spread awareness shall be selected
and supported with 25% to 50% contribution in their production costs. The
selection criteria of the movies will be based on specific and transparent
Founder & CEO Crowdera, said, “Yellow Scooter Studio
has begun as a simple platform for raising funds for films and creative
content, but we intend to provide a 360 -degree support for all aspects of
film-making that an independent filmmaker (non-studios) requires. Think of this
as an attempt to create an alternate reality for independent filmmakers where
they have all the support just as a studio project receives. A lot will change
but good things take time.”.
Scooter will help creators to move from funding through distribution by
investing in partnerships that provide education, resources, and tools to
create and exhibit content that matters to audiences.
fundamental right of every filmmaker. The hybrid fundraising model that
combines donations and rewards crowdfunding with investment syndication can
help the filmmaker achieve their creative goals while providing an opportunity
to the high networth film enthusiasts to be the co-producer & stake holder
of the film; Yellow Scooter will bring the two together and we expect the
result will be phenomenal,” concluded Chet Jainn.
previous successful fundraising campaigns for the entertainment sector include
RK/ RKAY by Rajat Kapoor, Disguise by Riya Mukherjee, and many other musical
filmmakers raise money, build audience, connect with other creators, and
generate employment in the entertainment industry. YSS is powered by Crowdera,
a global leader in online fundraising and fund syndication. The platform is
functionally ready to operate in 150+ countries, however, the current focus is
to support Indian filmmakers from Hindi, Tamil, Telugu, Kannada and other
regional languages. Besides India, the platform will soon start supporting
crowdfunding for independent films in Singapore as well by end of this year.
The plan is to create a community of content creators helping each other.
By 2025, the company intends to have supported 1000 films in getting produced
and exhibited, while also supporting music videos, short films, and