has acquired Nfusion, a digital entertainment company, for an undisclosed
amount in an all cash deal. The acquisition is part of BookMyShow’s plans to
expand the scope of its operations beyond just online movie ticketing. This was
reported by financial daily Business Standard.
2009 by Shoaib G M Khan, Sivagurunathan S and Prabhakar Reddy as an HD
video-on-demand platform, which allowed its users to stream videos online.
BookMyShow will be using Nfusion’s scalable tech solutions, especially CMS
(content management system), for its foray into audio entertainment. The
acquisition not just provides BookMyShow a robust tech platform but also an
experienced team, which will provide a fillip to BookMyShow’s audio
entertainment offerings. While the Nfusion team will be headed by Shoaib,
Sivagurunathan will lead the architecture and development teams at BookMyShow.
said, “We have already established our video content vertical and are now
excited to foray into audio entertainment through our offering ‘Jukebox’. The
Nfusion team has brought with them immense experience, innovation capability as
well as expertise in building and managing scalable tech solutions. With them
and our music label partners, we look forward to offering the widest variety
and possibly the best curated audio content to our users.”
offers free music downloads to its users. Anytime users book movie tickets on BookMyShow,
they are rewarded with music credits which can be redeemed to download songs on
the Android or iOS app. Currently, BookMyShow offers over 1.5 million songs to
choose from and has already been witnessing 300% growth month on month in the
number of downloads.
appointed Aditya Kuber as associate vice-president for audio entertainment. He
will report to BookMyShow, chief executive and founder, Ashish Hemrajani. Kuber
will be responsible for driving partnerships with music labels and
distributors, creating exclusive audio content for BookMyShow users, and
product marketing. He has over 17 years of experience and has a demonstrated
history of working across media, publishing, digital, and advertising.
Chennai-based online ticketing player TicketGreen in 2013. The company then
acquired a majority stake in Bengaluru-based social media analytics start-up
Eventifier in 2015 and Chennai-based fan relationship management (FRM)
solutions provider, Fantain Sports Pvt Ltd in 2016. In 2017, BookMyShow
acquired Hyderabad-based online movie ticketing platform MastiTickets, invested
in Pune-based DIY platform Townscript and also acquired Mumbai-based local food
and restaurant recommendation engine Burrp.