Delhi, India, January 21, 2020- AppsFlyer, the global attribution leader, announced
a USD 210 million Series D funding round led by General Atlantic, a leading
global growth equity firm based in New York. Alex Crisses, Managing Director at
General Atlantic, and Anton Levy, Co-President and Global Head of Technology,
have joined AppsFlyer’s Board of Directors.
investment comes three years after AppsFlyer’s Series C funding round, bringing
the company’s total funding to USD 294 million. Since the previous round,
AppsFlyer has grown its team 4X to 850 employees throughout 18 global offices.
This year it opened its seventh Asia-Pacific office, in Jakarta,
one of the fastest-growing SaaS businesses, has seen 5X growth in Annual
Recurring Revenue (ARR), exceeding USD 150 million in 2019. This follows a
five-year growth in ARR from USD 1 million to USD 100 million.
are excited to partner with a company that has an experienced team and a
culture focused on the customer,” said Alex Crisses, Managing Director, General
Atlantic. “Attribution is becoming the core of the marketing tech stack, and
AppsFlyer has established itself as a leader in this fast-growing category.
AppsFlyer’s commitment to being independent, unbiased, and representing the
marketer’s interests has garnered the trust of many of the world’s leading
brands, and we see significant potential to capture additional opportunity in
Indonesia’s Ruangguru to India’s Rubicon Research, General Atlantic has been
expanding its Asia portfolio in recent years.
General Atlantic, we partner with transformative companies that drive success,
innovation, and value, and we view AppsFlyer as a disruptor in its market,”
said Anton Levy, Co-President and Global Head of Technology, General Atlantic.
“AppsFlyer’s scale enables it to provide accurate attribution data and ad-fraud
protection, saving millions for advertisers. At the same time, the company has
the end-user in mind every step of the way. As data privacy becomes one of the
primary concerns facing brands, we are energized to partner with a technology
leader that has a mindset of privacy by design and security first.”
market leader, we are proud and humbled to know that AppsFlyer’s platform is
used daily by many marketing teams around the world,” said Oren Kaniel,
AppsFlyer’s CEO and Co-Founder. “We take this responsibility very seriously.
This new round enables us to double down on our mission to empower marketers
with the tools needed to catapult their success and make accurate,
better-informed, strategic decisions, as well as help drive innovation and
transparency across our industry.”
about how this development will impact the region, AppsFlyer’s APAC President
and Managing Director, Ronen Mense, said: “This 2020 we predict that APAC will
hold the world’s largest quantity of app-install ad spend at USD 30 Billion.
With massive volume and scale in this truly mobile-first region, marketers will
be looking even harder into how they can better optimize their marketing
budgets. There is also the imminent danger of fraud exposure for brands and
users alike, where sadly, APAC leads in the world’s fastest fraud rate-growth
at 60% higher than the global average. This funding will go into strengthening
our open platform for partners and third-party developers, allowing them the
flexibility to add their custom solutions on top of ours, so they can more
confidently grow and protect their businesses in a highly competitive
marketplace like APAC.”
works with more than 12,000 customers, including leading brands such as Grab,
Agoda, Tokopedia, SEA Group (Shopee & Garena), HBO, Tencent, and Nike, and
is connected to an ecosystem of over 5,000 partners, including Facebook,
Google, Apple Search Ads, Twitter, Salesforce, Adobe, and Oracle. In the past
year, AppsFlyer has been named to the 2019 Inc. 5000 and Forbes 2019 Cloud 100
investors Qumra Capital, Goldman Sachs Growth, DTCP (Deutsche Telekom Capital
Partners), Pitango Venture Capital, and Magma Venture Partners participated in
the round as well.
|Ronen Mense, President- APAC, AppsFlyer|