Mumbai, India, June 25, 2020- ZEE5, the Entertainment Super-App of India, has become the first ever OTT platform to launch an UPI based payment facility on connected devices. Users of Samsung smart TVs now have an option of ‘scan and pay’ by selecting the ‘UPI payment’ mode, ‘scanning the QR’ and ‘paying on their UPI app’. With this easy convenient option, the app is set to empower users by democratizing the payment process and allowing customers to make payments through their smartphones. The UPI based payment facility provides a safe and easy option for consumers across India who wish to opt for digital modes. The latest version of the app has also made ZEE5 available to users owning 2016 & 2017 models of Samsung Smart TVs, thus making ZEE5 widely accessible to Samsung users.