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WeWork Launches its Largest Hub in India, at Embassy Tech Village, Bengaluru

StartUp Terminal Bureau by StartUp Terminal Bureau
January 8, 2021
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WeWork Launches its Largest Hub in India, at Embassy Tech Village, Bengaluru
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Bengaluru,
India, September 19, 2018 – WeWork has announced the launch of its fifth space
in Bengaluru, in Bellandur. The new space – Embassy Tech Village – is a
software IT park and is in close proximity to residential suburbs like Sarjapur
and Whitefield. The five-storey building occupied by WeWork caters to a
workforce of around 2500 professionals, and houses major startups and
enterprises.
Keeping the
WeWork global design aesthetic in mind, the overall look of the building is
simple and chic, with pops of color accented by the furniture, art and
accessories. The floor plate with exposed concrete surfaces and glass facades
lets in ample natural light, lending a cozy feel to the entire space. At
present, Embassy Tech Village is WeWork’s largest space in India, where the
building is designed to utilize the expanse of the space to its full potential
– with just the right use of light and design elements.
Amplifying
WeWork’s design thinking in the space, the community bar is also set up in a
way that the illusion of different reflections can be seen from various angles
by using a black mirror and whenever there’s a play of lights. With the lighting
in the space core to the feel of the space, the pantry and F&B counter are
connected to a 30-foot light box above that gives the space new dimension,
while brightening up the area. Featuring the community bar; alongside feature
nooks, pantry and staircase that create an element of uniformity, a bold shade
of blue has been used on the metal bars that surround the staircase that acts
as a centerpiece. Grounded by WeWork’s core mission of connecting humans, such
vibrant installations aim for members to use the stairs more often while also
fostering conversations amongst members.
WeWork has
extensively used art to add a hint of playfulness – a curated mix of
photography, murals, hand-painted pieces and LED installations, designed by the
in-house Art & Graphics Team, is present throughout the space. With
community traditionally a catalyst for WeWork, the space is also enhanced with
tiger murals in the playroom, acrylic pieces within the metal frames of the
feature nook, and a tapestry that reflects a local vibe in tandem with local
culture, all designed to inspire and encourage greater collaboration amongst
members.
Karan Virwani,
CWeO, WeWork India, said, “With Bengaluru as a cosmopolitan city and home to a
growing population of entrepreneurs, startups, and established multinationals,
we are seeing rising demands from corporates and we believe that WeWork can
support every one of them with the addition of our fifth location. Keeping in
mind the best experience for our community, we are excited to showcase how our
curated artwork and design elements amplifies the space for inspiring our
members to express their individuality and enhance their creativity. As we
continue being committed to growing our local ecosystem in India and following
our approach of ‘Global company, local playbook,’ We are confident that by
connecting people with the best of our design, technology and community, the
experience in every location truly speaks to how we are humanizing the way we
work, live and play.
With the latest location
aimed at sparking collaboration, innovation and ideas, WeWork’s signature
elements like phone booths, nooks, game room, meditation/wellness room and
large common areas converge together to cultivate a strong sense of community.
On top of this, dog-friendly spaces, mother’s room, multiple conference and
conversation rooms add comfort and convenience. By driving innovation and
collaboration, WeWork India will continue its growth trajectory in changing the
face of collaborative spaces in the country.

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