|Bibhu Prasad Nanda, COO, Milk Mantra and Srikumar Misra Founder, MD & CEO Milk Mantra|
Bhubaneswar, India, May 11, 2020- Milk Mantra, a new-age high growth dairy food startup that solves the problem of trust deficit between consumers and food with its purposeful business ethos has bolstered its leadership team with the appointment of FMCG veteran, Bibhu Nanda as the Chief Operating Officer(COO). In his new role, Bibhu will lead operations and drive innovation and growth. He brings with him over 25 years of cross-functional and geographical expertise (Indian subcontinent and Sub Saharan Africa) in the FMCG and food industry across key functions such as Sales & Distribution, Manufacturing Operations, Supply Chain & Logistics, and Marketing Operations. In his earlier stint, he served as the VP & Business Head for leading food and agri-business company, Olam International for six years in Mozambique. Prior to that, he was with marquee companies such as Danone, Marico, Coca-Cola, and Godrej. An engineer by training, he holds an MBA from XIMB and has completed executive leadership programs from INSEAD and Columbia Business School.
Commenting on his appointment, Srikumar Misra, Founder, MD& CEO, Milk Mantra said, “We are excited to have Bibhu join us at Milk Mantra. He brings with him phenomenal experience with consumer product companies, along with a unique combination of strategic thinking & operational expertise. His deep understanding of us as a purposeful startup and his wide experience with growing consumer brands with speed & agility will mark this exciting phase for Milk Mantra 3.0 as we accelerate our growth into new categories, marketplaces, and geographies.”
Talking about his new role, Bibhu Nanda, COO, Milk Mantra, added, “ I am delighted to be associated with Milk Mantra at a time where it is poised to leapfrog into the phase 3 of growth. Armed with the equity that Milk Mantra has created within the dairy ecosystem, with technology footprint at each stage it is imperative that we reach all our stakeholders and create value for them, be it the consumers, our farmer fraternity, the teams and eventually our investors and that’s our purpose.” He further added, “we are a relatively small dairy company with big and bold ideas that will fructify into innovative and differentiated products being delivered to our consumers in our ever-expanding reach. I must take this opportunity to appreciate each of the teams that have displayed immense grit in servicing our consumers during the current pandemic scenario.“
Milk Mantra is one of the fastest-growing mass premium dairy food companies in India which has pioneered an ethical sourcing program and has created a wide-scale impact on millions of lives via its purposeful business model. Over the last 8 years, Milk Mantra has built a leading premium diary brand in Eastern India and its unique ethical milk sourcing network now encompasses over 60,000+ farmers whose income levels have gone up by 70%. Under flagship brand ‘Milky Moo’ the company produces milk products including packaged milk, probiotic yogurt, buttermilk, cottage cheese, etc. Milk Mantra has received global appreciation and attention for its transformational business from leading media, universities & the PMO.