International Women’s Day Interview: Anvesha Poswalia, Digital Brand Manager – Asian Paints

Name: Anvesha Poswalia

Age: 31 years

City: Mumbai

Occupation: Digital
Brand Manager – Asian Paints

ST: Please tell us
briefly about you.

Anvesha: A passionate marketer, I am currently responsible for the digital
marketing strategy of Asian Paints. I loved networking and
have been a speaker at various conferences. I was listed among the “Top 50
Digital Marketing Influencers” in 2017 by the World Marketing Congress and CMO
Asia. I was featured by Social Samosa in the “Social Media Superwomen” in India
in the years 2016 and 2017.

My journey started with
Google, where I worked closely with clients like Sephora, Gap and Jet
Airways to help them build successful strategy for
their marketing campaigns on Google search, display and YouTube. Post this, I
set up the online marketing team at Travelyaari.com
and paved the way for digital transformation at the company with an ROI focused
approach.

I
am extremely excited and optimistic about the adoption of digital technology in
India and looking forward to how digital is all set to change of shape of
marketing.

ST: Who is a woman that inspires you the
most and why?

Anvesha:
Chanda Kochhar – She is the epitome of women empowerment.
Recently, I got a chance to meet her at an “Advancing Women Leader’s” dinner
and it was really inspiring to hear about her challenges and how she overcame
those. The way she articulated the idea of making choices in life as a woman
and enjoying the moment, instead of thinking what you are losing out on, gave
me a direction to look at things from an entirely new perspective.

ST: How are you
celebrating this year’s International Women’s Day?

Anvesha:
I celebrate being a woman every day!
This Women’s Day, I want to start reading the book “Thrive – by Arianna
Huffington” – it has been lying in my bookshelf for a while and what a better
day to read about a successful woman leader than this day!

ST: What is the
most important message you want to send out to all the women around the world on
this occasion?

Anvesha:
I think the most important thing for
women is to stand up for themselves. I see a lot of highly educated women also
being okay with taken for granted. It is high time that women voice out their
opinions and live life on their own terms, as everyone has a right to do that.

ST: What according
to you is ‘women empowerment’?

Anvesha:
In my opinion, true women empowerment
means that the woman can choose to live her life how she wants, without being
judged on the basis of her gender. If she wants to be a homemaker, so be it. If
she wants to work, let her. If she does not want to have kids, let her be. And,
please do not hamper her growth at a workplace, simply because she is a woman.
If she is capable enough, give her equal opportunities to grow.

ST: What would you
say are the main challenges facing women at present in India?

Anvesha:
I think the biggest challenge is that
the mindset of a lot of women is that it is okay to be discriminated against,
because of the upbringing or the environment around them, which makes it next
to impossible to think otherwise. Everything is a two-way street – while the
environment needs to be conducive to non discrimination, women also need to be
strong enough to hold their ground when they need to.

ST: Where do you
want to see yourself in next 5 years?

Anvesha:
Handling a much larger portfolio professionally, while being able
to maintain the same level of vivacity in life! More than anything else, I want
to be a much more evolved human being who has learnt well from her mistakes and
aptly built on her strengths.