Moushumi Pal, Brand Strategist and Founder of Woodpecker Media highlights few ways on how to adapt to work remotely post COVID-19 pandemic.
to COVID-19 pandemic, all the businesses have gone digital. Today digitalization
has simplified the business platforms and has deluged businesses with new
revenues and value-producing opportunities. Digitalization has revolutionized our thinking
process and has transformed our collective capacity to conceptualize our
imagination and curiosities. In today’s time, the business model is more influenced
by the innovation and creativity driven by digitalization. Online brand
visibility is no more a matter of choice but is an imperative pre-requisite for
the success of the venture. Transforming the brand through digitalization is
important to fabricate the affluent business foundation.
adaption is prototypical to work remotely as it encourages both efficiency and
effectiveness. First and the foremost step is to understand and implement the
digital tools and inculcating how to make the best use out of it. Properly
implementing digital tools into business and helping employees to get
acclimatized with it will help business in leveraging seamless possibilities.
As there is no denying that now core digital transformation is supported by
people working from home and enabling them to adapt to these digital tools to
work constructively is crucial.
agency striates on how people can change their efforts into digital thinking
and how they are coping and embracing the wave of digitalization while working
from home. It is equally important to help your clients to adapt to new digital
technology and equipment. As the important facet of Digital transformation is
to re-envisioning and driving out the change in how the company operates and
functions. Always remember that the key elements are – Consistency, Creativity,
Clarity and Content.
Pandemic we have earwitnessed many digital events like webinars, online
workshops, online courses and video conferences, etc which are the successful
example of Digital progress. One can only effectively adapt to work remotely if
it learns, adapts and instil digital mindset. Yes, it’s a new normal. Think
Digitally and Act Digitally!
this stage, we need to conduct digital consumer research to understand digital
consumer behaviour. Such communication transformation can have a significant
effect on every business organisation. It’s more like a trying and testing
phase where you are the Doctor and doing self-diagnosis to get the best out of
yourself. Self digital branding is must to study the current market situation
and how as an agency you can grab that situation to your favour. This calls for
teamwork and forward-looking attitude as together everyone achieves more.
future, the demand for the digital agency will significantly rise as we all
will witness full-scale changes in the way business are conducted. However,
digital transformation doesn’t mean that employees, creative practitioners, business
intellectual to stop considering physical offices or activities but what does
it mean that we need to understand that we are in digital era where
digitalization of business should be considered as an asset, not liability. It’s
an inclusive, not exclusive part of the organisation.
digital transformation is the future and adapting to new technology and tools
is rudiment requirement of the new age modern organisations. Undoubtedly, it’s
much needed to adopt digitalization in the day to day activities. At first, it
may seem murky but with proper training, on boarding, support and effective
digital adoption strategy you can give a new lease to your business. As every cloud has a silver lining in the
same way every situation might seem problematic but there is always a positive
part associated with it. So, let’s stop procrastinating everything that comes
in our way instead try to learn to grow in it. As it is rightly said that you
may not be able to control every situation but you can control your attitude
and how you deal with it. Be ready to embrace Digital Fitness!
Pal is Brand Strategist and Founder of Woodpecker Media, a PR and Brand
Communications agency. Views expressed in the article are of the author.)