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Noida Based Quick Service Restaurant Chain ‘Chai Thela’ Raises Rs 1.5 Cr from Quarizon

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Chai Thela, Noida based startup which
is a quick service restaurant chain announced that it has raised Rs 1.5 Crore
from Quarizon in a seed round of funding. Targeted at every tea lover, Chai
Thela is a modernized version of a roadside cart offering hygienic tea at an
affordable price point. According to reports, Aditya Gupta, Chairman at
Quarizon has led this round of funding and will also be taking a board position
in the company’s board to mentor them further.



Chai Thela was founded in 2014 by
serial entrepreneur, Pankaj Judge. Pankaj realized that people mostly have
vending machines for tea in offices and institutions, which doesn’t satisfy
their taste buds at all. To address this need gap, Chai Thela serves tea from
purified water, sulphurless sugar and serve in ITC Food graded cups at a
starting price of Rs 10 to not only corporates but also to people visiting
malls and related places.

Commenting on the funds raised, Pankaj
Judge, Founder at Chai Thela, said, “People in India, bond the most over tea
and snacks. Everyone has some memories of their tea sessions at a roadside
thela but no one pays much attention to their hygiene standards. With Chai
Thela, we provide freshly brewed tea and made to order snacks at a very
reasonable price whilst maintaining the hygiene levels. By creating a vast
presence in the country and maintaining the quality of the food & beverage
we serve, we intend to be world’s most preferred tea joint. We are happy to
have Quarizon on board as an investor and strategic partner. Quarizon
understands scale, strategy and has the right approach for growth and we look
forward to a successful association with them.”

TECHXLR8 Asia