Singapore,
June 26, 2019- DT One, a leading global
provider of mobile top-up solutions, mobile rewards and airtime credit
services, today announced that it has been selected as the technology partner
for Nazara Technologies Ltd., a leading global gaming company, to help grow its
user base across Africa through the distribution of mobile airtime and data
rewards.
June 26, 2019- DT One, a leading global
provider of mobile top-up solutions, mobile rewards and airtime credit
services, today announced that it has been selected as the technology partner
for Nazara Technologies Ltd., a leading global gaming company, to help grow its
user base across Africa through the distribution of mobile airtime and data
rewards.
Africa’s
booming video game industry comes as a result of the expanding mobile phone adoption
across the continent with clear opportunities for gaming companies to reach new
consumers. Currently Africa’s gaming industry is worth over $310 million, and
is expected to reach $642 million by 2021.
booming video game industry comes as a result of the expanding mobile phone adoption
across the continent with clear opportunities for gaming companies to reach new
consumers. Currently Africa’s gaming industry is worth over $310 million, and
is expected to reach $642 million by 2021.
Nazara
kicked off their launch in Kenya, and have integrated their games into gaming
lounges. With this, customers can now simply download one of Nazara’s games
onto their mobiles, play it, collect coins and then redeem the coins for mobile
airtime.
kicked off their launch in Kenya, and have integrated their games into gaming
lounges. With this, customers can now simply download one of Nazara’s games
onto their mobiles, play it, collect coins and then redeem the coins for mobile
airtime.
As
a result of the partnership with DT One, Nazara’s customers can receive the
gift of connectivity and use their airtime to call, text and access the
internet to stay better connected. For Nazara, this solution enables the
company to increase its user base, maintain higher engagement and gain
long-term customer loyalty.
a result of the partnership with DT One, Nazara’s customers can receive the
gift of connectivity and use their airtime to call, text and access the
internet to stay better connected. For Nazara, this solution enables the
company to increase its user base, maintain higher engagement and gain
long-term customer loyalty.
Manish
Agarwal, CEO, Nazara Technologies Ltd said: “We are excited to kick off our
global partnership with DT One. Our goal is to drive user engagement and
acquisition and through DT One’s network and smart solutions we will be able to
incentivise our customers with mobile airtime and data – helping to build our
engagement, customer base and loyalty. We will first roll this out across
Africa and then plan to expand globally and reach consumers across emerging
markets.”
Agarwal, CEO, Nazara Technologies Ltd said: “We are excited to kick off our
global partnership with DT One. Our goal is to drive user engagement and
acquisition and through DT One’s network and smart solutions we will be able to
incentivise our customers with mobile airtime and data – helping to build our
engagement, customer base and loyalty. We will first roll this out across
Africa and then plan to expand globally and reach consumers across emerging
markets.”
DT
One EVP of APAC, Krishnadeep Baruah said “We’re thrilled to partner with Nazara
to deliver our innovative mobile reward and incentives solution to their
customers on a global scale. Through our network and mobile rewards solution,
we are able to better connect Nazara with their gaming customers and reward
them with mobile airtime.This enables their customers to stay better connected
and results in higher engagement across their mobile games.”
One EVP of APAC, Krishnadeep Baruah said “We’re thrilled to partner with Nazara
to deliver our innovative mobile reward and incentives solution to their
customers on a global scale. Through our network and mobile rewards solution,
we are able to better connect Nazara with their gaming customers and reward
them with mobile airtime.This enables their customers to stay better connected
and results in higher engagement across their mobile games.”
DT
One’s network spans across 160 countries with access to over 550 mobile
operators globally. After a successful launch in Kenya, Nazara is present in 61
countries and will further expand the service in other African, Middle East and
Asia-Pacific markets. This roll-out is expected to take place across 2020.
One’s network spans across 160 countries with access to over 550 mobile
operators globally. After a successful launch in Kenya, Nazara is present in 61
countries and will further expand the service in other African, Middle East and
Asia-Pacific markets. This roll-out is expected to take place across 2020.
