Quikr, India’s No. 1 cross category
classifieds business, has acquired ZapLuk, a provider of on-demand beauty &
wellness services, in a strategic move to scale its growing beauty services
brand AtHomeDiva. Under its services vertical, QuikrServices, Quikr will now
offer a full range of on-demand home beauty services to consumers in multiple
cities including Bangalore, Delhi, Mumbai, Chennai, Gurgaon and Hyderabad.
classifieds business, has acquired ZapLuk, a provider of on-demand beauty &
wellness services, in a strategic move to scale its growing beauty services
brand AtHomeDiva. Under its services vertical, QuikrServices, Quikr will now
offer a full range of on-demand home beauty services to consumers in multiple
cities including Bangalore, Delhi, Mumbai, Chennai, Gurgaon and Hyderabad.
This is Quikr’s second acquisition in
the beauty services segment following Salosa to cater to the fast growth of
beauty services requests on QuikrServices.
the beauty services segment following Salosa to cater to the fast growth of
beauty services requests on QuikrServices.
Talking about the acquisition, PD
Sundar, Head of QuikrServices, said, “ZapLuk’s operational strengths,
trained pool of stylists and professionals and highly engaged user base in the
Chennai and Hyderabad markets will allow us to expand the reach of our AtHomeDiva
brand in these markets rapidly. AtHomeDiva is growing fast and the number of
services delivered by our team of trained and professional stylists is growing
by more than 100% month on month. While we are experiencing a high repeat rate,
what’s even better is that the average transaction value is increasing steadily
for repeat users.”
Sundar, Head of QuikrServices, said, “ZapLuk’s operational strengths,
trained pool of stylists and professionals and highly engaged user base in the
Chennai and Hyderabad markets will allow us to expand the reach of our AtHomeDiva
brand in these markets rapidly. AtHomeDiva is growing fast and the number of
services delivered by our team of trained and professional stylists is growing
by more than 100% month on month. While we are experiencing a high repeat rate,
what’s even better is that the average transaction value is increasing steadily
for repeat users.”
With the acquisition, ZapLuk’s
co-founder Lavanya Hariharan and a team of close to 50 stylists and
professionals will now be a part of AtHomeDiva. The other Co-founders of
ZapLuk, Manan Maheshwari, Mahesh Gogineni and CTO Varun MS will be pursuing
other business interests.
co-founder Lavanya Hariharan and a team of close to 50 stylists and
professionals will now be a part of AtHomeDiva. The other Co-founders of
ZapLuk, Manan Maheshwari, Mahesh Gogineni and CTO Varun MS will be pursuing
other business interests.
“Quikr offers immense scope
through its various categories that can be cross-leveraged for the beauty
services business. This is a huge step forward for our team and a move that
will bring us further fast growth. We are excited to join forces with
AtHomeDiva as we continue to bring at home beauty services to more people
across India.” said Lavanya Hariharan, Co-founder, ZapLuk.
through its various categories that can be cross-leveraged for the beauty
services business. This is a huge step forward for our team and a move that
will bring us further fast growth. We are excited to join forces with
AtHomeDiva as we continue to bring at home beauty services to more people
across India.” said Lavanya Hariharan, Co-founder, ZapLuk.
AtHomeDiva offers a full range of
in-home beauty and styling services including hair, skin, make-up services and
special packages. The services are fulfilled by qualified beauty professionals
that have undergone both quality and background checks. On-demand beauty is
just one of the 80+ types of services provided by QuikrServices that caters to
100,000+ consumers across India every day.
in-home beauty and styling services including hair, skin, make-up services and
special packages. The services are fulfilled by qualified beauty professionals
that have undergone both quality and background checks. On-demand beauty is
just one of the 80+ types of services provided by QuikrServices that caters to
100,000+ consumers across India every day.
