SlideApp,
a lock screen app that awards Android users for reading content, raised series A round of funding worth 3.6 million
USD. The funding was led by Songhyun Investment, a leading South Korean VC
firm. The app had previously raised $1.2 Million USD as seed funding.
a lock screen app that awards Android users for reading content, raised series A round of funding worth 3.6 million
USD. The funding was led by Songhyun Investment, a leading South Korean VC
firm. The app had previously raised $1.2 Million USD as seed funding.
The app,
which is just over a year old now, has witnessed a tremendous response so far
has already amassed a download base of 5+ Million. The platform plans to utilize the newly raised funds to scale its
user base, develop products and strengthen its brand presence in the market. It
will also use part of the funding to further develop the platform in order to
make it more and more innovative and user friendly.
which is just over a year old now, has witnessed a tremendous response so far
has already amassed a download base of 5+ Million. The platform plans to utilize the newly raised funds to scale its
user base, develop products and strengthen its brand presence in the market. It
will also use part of the funding to further develop the platform in order to
make it more and more innovative and user friendly.
The
mobile media platform incentivizes its mobile users by awarding credit points
everytime they read content customized to their preference .The reward points
accumulated can then be further utilized for mobile recharges.
mobile media platform incentivizes its mobile users by awarding credit points
everytime they read content customized to their preference .The reward points
accumulated can then be further utilized for mobile recharges.
The
platform also doubles as new age advertising tool which allows it to cater
successfully to the B2B segment. SlideApp has become the largest lockscreen
mobile platform for an advertiser to get to new users at relatively low
marketing costs.
platform also doubles as new age advertising tool which allows it to cater
successfully to the B2B segment. SlideApp has become the largest lockscreen
mobile platform for an advertiser to get to new users at relatively low
marketing costs.
Commenting
on the company’s vision, Amrita Gujral,
Co-Founder and India Business Head, said “Our aim is to improve and enhance the
experience of existing users and constantly focusing on acquiring new users. We
will continue to multiply our outreach as much as we can and build upon
providing value to our users. Also relentless support to advertisers in ways
that result in maximum conversion for them is our endeavor.
on the company’s vision, Amrita Gujral,
Co-Founder and India Business Head, said “Our aim is to improve and enhance the
experience of existing users and constantly focusing on acquiring new users. We
will continue to multiply our outreach as much as we can and build upon
providing value to our users. Also relentless support to advertisers in ways
that result in maximum conversion for them is our endeavor.
Commenting
on the innovation behind the app, Nakul Sethi, Co-founder and India Digital
Head, said “We focus on providing quality content to our users as well as
detailed and relevant analytics to our B2B customer base. The fresh round of
investment will be used to enhance our targeting capabilities and unique
advertising promotions.”
on the innovation behind the app, Nakul Sethi, Co-founder and India Digital
Head, said “We focus on providing quality content to our users as well as
detailed and relevant analytics to our B2B customer base. The fresh round of
investment will be used to enhance our targeting capabilities and unique
advertising promotions.”
