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Interview: Munmun Ganeriwal, Nutrition Consultant and Founder of Yuktahaar

Munmun Ganeriwal, a Nutrition and Exercise Consultant. She is India’s only professional to have acquired both a Master’s Degree in Nutrition Science and International Certification of Health Fitness Instructor from the American College of Sports Medicine.

Munmun has been practicing for over the last 13 years. After working with renowned contemporaries like Rujuta Diwekar, Munmun followed her dreams and started her own venture- ‘Yuktahaar’ to spread the essence of fitness across. She has successfully transformed lives of people from different walks of life- business leaders, actors and celebrities, sports icons, professionals, students and homemakers across the globe. Using the right combination of her unparalleled scientific knowledge in Sports Science, Exercise and Nutrition and the age old wisdom of eating right in a balance, she caters to the needs of the new urban Indians keeping in mind their modern lifestyle.

In an exclusive email interaction with Startup Terminal; Munmun Ganeriwal, a Nutrition and Exercise Consultant and Founder of Yuktahaar tells more about the venture and future plans.

Excerpts:

Munmun Ganeriwal, a Nutrition Consultant and Founder of Yuktahaar
Q. What inspired you to make your mark in the field of entrepreneurship?

I was born in a Marwari business family. So I believe taking to entrepreneurship is very much part of my genetic make-up, pretty much in my DNA so as to say.

Secondly, there’s an element in me that wants to do more: in terms of creativity, reaching out to the audience and approaching nutrition, fitness and wellness like never before. Entrepreneurship gives one the opportunity to nurture this side of their personality; which otherwise gets restricted in a job.

Having already worked for more than 13 years at state-of-the-art fitness clubs like Golds Gym, Endurance club; also a world renowned medical Institute, Institute of Human Reproduction and a stint with celebrity Nutritionist, Rujuta Diwekar, I felt it was a natural progression that I take the unbeaten path of paving my own way by setting up a unique practice of my own, and I named it “Yuktahaar”.

Q. When did you start your venture? Please tell us more about your venture.

I believe in continuous learning and hence even after acquiring Master’s in Nutrition Science and International certification of Fitness by ACSM, I have been regularly investing in educating and updating my knowledge.

‘Yuktahaar’ (‘Yukt’ – right amount, quality and mindfulness & ‘Ahaar’ – food) was launched in June 2016 and is a blend of my knowledge of modern nutritional science with the wisdom of Yoga and Ayurveda. The word finds its origin in the holy book “Srimad Bhagvad Gita” The Gita speaks of ‘Yuktahaar’ when Lord Krishna tells Arjun that for a meaningful Yoga practice, balance in food and sleep is crucial. ‘Yuktahaar’ talks about this age old wisdom of eating right in balance and and reveals how the cutting edge technology and ground breaking research of the West is catching up with this timeless wisdom. It is essentially a diet, exercise and lifestyle intervention program that promotes a holistic approach towards sensible and sustainable weight loss and improved health.

Our Consultation Programme is designed in a manner that anyone residing in any part of the world could sign up with us. Apart from this, we also do seminars, workshops and wellness holidays/ retreats to cater to a larger audience and exchange our knowledge and encourage people to achieve their fitness goals.



Q. What business opportunities do you see particularly in your sector Nutrition and Exercise Consultancy?

Back in 2002 when I started my career, Nutrition and/ or Fitness was not popular as a mainstream course or industry compared to the present time. Today, the global wellness industry is a whopping $3.7 trillion market with nutrition, fitness and weight loss being key sectors. The opportunities are huge and endless, one only needs to approach it with passion, endurance and sustainability.

Q. How has been your entrepreneurship journey so far?

My journey so far has been both challenging and fun. Life does not unfold the way we wish or expect, and that’s part of the challenge and ultimately the fun of it.

Q. As an entrepreneur, what challenges do you face in your day to day professional life, if any?

Confucius said "The Superior Man understands what is right, the Inferior Man understands what will sell" Fear for food sells and the weight loss, medical and pharmaceutical industries know that well. It’s easy to sell people that they are not good enough, that there’s something wrong with them and that there’s this single product/ pill/ procedure that is going to make them look perfect and feel on top of the world.

My biggest challenge has been to make my clients lose weight byreplacing this fear with gratitude for food; from body shaming to developing an unconditional love towards self, from leaning on any “procedure” or “pill” to giving lifestyle a fair chance.

I am happy to say that once I start educating them on the basics of eating right and exercising, they are able to differentiate right from wrong. I believe that honesty, transparency and authenticity are the main pillars that helps me march ahead on this journey. Sooner or later my clients do understand that weight loss should be both sensible and sustainable.



Q. What are your future plans?

We want to establish ourselves as a brand that stands for delivering unadulterated, authentic (not industry-funded) information on food, fitness, health and everything related to them. We want to be become people’s first choice when they wish to turn their life around by embracing a healthier lifestyle. And we are certain that when we do this sustainably, we would be recognized on a global level. Through our consultancy programs and various events, we aim to promote the culture of local food, global spirit and do our bit to support local economy and global ecology.

We are also contemplating on taking our business to an app model where by people can input live feed and get customized consultation on the go. We are in the process of calculating its risks/ rewards and will be taking a final call on it shortly.

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