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Interview: Ritu Gupta, Co-founder & COO, Trak N Tell

ST Bureau
New Delhi

This interview is a part of Startup Terminal interview series to mark the occasion of 'International Women's Day'



ST: Please tell us more about yourself.

Ritu Gupta: I am the Co-founder & COO of Trak N Tell. My chief responsibilities in the company include overseeing the various operations in customer care, marketing, finance, administration and procurement. My skillsets primarily lies in Business strategy development, Management, and Legal Research.

Being a Law graduate, I was an integral part of the Bank of America – one of world's largest financial institutions. As a Personal Banker & Team Lead – Customer Care, HNI Vertical, I was in charge of managing accounts of HNIs (High Net worth Individuals), and also supervised client retention processes; amongst other responsibilities.

When not working, I enjoy practicing Yoga, and love to travel & explore off-beat destinations.

Ritu Gupta, Co-founder & COO, Trak N Tell
ST: Who is your biggest influence in life?

Ritu Gupta: I would say my mother was the biggest inspiration in my life. She was an entrepreneur like me and she started an NGO where she and her team planted thousands of trees in villages. She also had educated many women in the villages so that they can have a better livelihood. Her undying spirit of moving ahead in life irrespective of challenges and hardships, with a smile on her face, was something that I admired the most in her. 




ST: What challenges do you face in your day to day professional life, if any?

Ritu Gupta: The most daunting challenge is that, heading a business makes it extremely difficult to balance the professional and the personal life. There is always so much to do and so little time, on both fronts.

Talking about the business, there were initial hiccups that we faced while starting up, which I guess is something that everybody faces while venturing out. The way a founder handles such events defines the success of the startup in the long run.



ST: Where do you want to see yourself in next 5 years down the line?

Ritu Gupta: We are perfectly poised for growth now and we want to be the leading IoT platform in India with more than 100,000 devices, over the next 5 years.  

Trak N Tell, an IoT startup providing sophisticated vehicle telematics solutions is an extension of a leading automotive telematics Tech enterprise, Bits N Bytes Soft Private Limited. We already have a strong customer base in China, USA, Europe, and Africa. With our current focus in Delhi/NCR region, we plan to gradually expand our reach to other cities and hope to gain strong foothold in major metropolitan areas by the end of this year. Besides, we have several extremely interesting plans for the Indian automotive market which we will announce in the due course of time. 



ST: What is your message to the readers on ‘International Women’s Day’?

Ritu Gupta: I strongly feel that the outlook towards women needs to change and change fast. Several successful women the world over have shown, we are lesser to none. We are mothers at home and bosses at office, we are leaders elsewhere. Look around and you will see these extraordinary humans displaying everyday - what they are capable of. We are superwomen who go that extra mile every day to create a balanced eco system, be it at work or at home. 

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